IABC PRESS ROOM
FOR IMMEDIATE RELEASE Media Contact:
2009 IABC/Chicago Bronze Quill Award Winners Announced
Awards ceremony also recognized IABC/Chicago’s 100+ volunteers –
‘we celebrate a year of greats’
Chicago, June 24, 2009 – The Chicago chapter of the International Association of Business Communicators (IABC/Chicago) has announced the winners of the 2009 IABC/Chicago Bronze Quill Awards.
“Our 11 Bronze Quill award winners tackled a wide range of communication challenges, from promoting a new product to explaining changes in employee benefits,” said Katie Schuyler, director of awards for IABC/Chicago and online and emerging media manager at Point B Communications. “While the entrants had different objectives and different stories to tell, they all set the bar for excellence in business communication. Despite this tough economy, they helped achieve their organizations’ goals by setting clear objectives, then implementing effective, creative communication strategies that garnered measurable results.”
The Bronze Quill Awards recognize marketing and communications professionals for their excellence in developing and executing business communication programs. The competition (formerly the Spectra Awards) is related to IABC’s Silver Quill (regional) and Gold Quill (international) awards programs. Bronze Quill entrants were Chicago-area business communicators who completed a significant communication project in 2008 that embodied excellence in two categories: Works (specific tactics that support the strategic communication process) and Strategy (projects, programs, and campaigns defined by a communication plan).
Additional information on the 2009 award winners can be viewed on the IABC/Chicago Bronze Quill Awards page. The list of 2009 winners is below.
2009 ‘Strategy’ Winners
Awards of Excellence
- Eureka Creates a Clean Pet Home, L.C. Williams & Associates
- “Snubbing the Snobs” – Tetra Pak introduces Young Vino Lovers to an Eco-Friendly Wine Alternative, GolinHarris
- “What Would You Do for a Klondike Bar” Goes Viral, GolinHarris
Awards of Merit
- Our Two-Year Quest to Transform Benefits Communication at Wachovia, Hewitt Associates
- McDonald’s Mindshare Social Media Community, Global Web Communications Department, McDonald’s Corp.
- Abbott’s XIENCE V Blankets the Media: A New Standard for Medical Device Launches, Jennie Kim and Jonathon Hamilton, Abbott
- We’re Here for You, Susan Coe Heitsch, JPMorgan Chase
- U.S. Cellular Calls on Hispanic Heritage, San Jose Public Relations
2009 ‘Works’ Winners
Awards of Excellence
- Challenge Yourself This Summer, Paula Tsurutani and Nicole Perez, Winston & Strawn, LLC
- Real People. Real Stories, Matt West and Dharma Subramanian, Insidedge
Award of Merit
- Transforming Benefits Communication at Wachovia, Hewitt Associates
The IABC/Chicago Bronze Quill winners received their awards at the “grande finale” to the chapter’s 2008-2009 program year. The June 23 event also recognized the volunteers who carry out the work of IABC/Chicago, from hosting networking events to serving on its board.
“This year-end event is our way to celebrate a year of ‘greats’ – great award-winning communication programs and more than 100 outstanding volunteers,” said Karen Utterback, IABC/Chicago president. “We want every IABC/Chicago volunteer to have fun and make valuable contacts while gaining skills that can be applied at work and help them stand out from their competition in a tough job market. We encourage all business communicators to join us for our next program year.”
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 16,000 members in 70 countries with a multi-disciplinary approach to corporate communication, public relations, employee communication, marketing communication, media relations, community relations, public affairs, financial communications and government relations. IABC/Chicago is the oldest IABC chapter in the world and one of the largest IABC chapters in the United States, with about 500 members.