Note Schaumburg location!!
Professional Development and Networking Lunch Meeting
You’ve researched your audience, you understand your organization’s direction, and you’ve executed your plan. But now you want to know: Is the message clear? Is the program helping to change behavior? All organizations, large and small, need to know if their communication programs are achieving the desired results. This workshop will help you determine if your communications are effective—and how to do it on a shoestring budget.
This session will cover how to measure your messages, channels and outcomes. Interspersed throughout the talk will be dozens of ideas for how you can conduct research at no or low cost, and often without either getting permission in advance or even having to bother your audience.
Some of these money-saving tips include:
- How to use observational measurement techniques.
- Ways to find free research resources inside and outside your organization.
- Free tools for tracking social media—both your own and those of other organizations mentioning yours.
- How to insert your research questions into other people’s surveys.
- Using pilot/control groups to show the impact of different communication strategies.
- Using past communication mistakes to quantify future communication results.
Angela Sinickas is president of Sinickas Communications, Inc., an international consulting firm dedicated to helping organizations achieve business results through focused research and practical solutions. Her publications (over 125) and speaking engagements in 26 countries have made her name synonymous with communication research. She is the author of the manual How to Measure Your Communication Programs, a regular columnist for Strategic Communication Management and on the editorial boards of two professional journals. Angela’s work has been recognized with 17 IABC Gold Quills, including two for her website: www.sinicom.com, where you can download nearly all the articles she has written. She has developed a range of online and audio-based tools for organizational communicators to plan and measure their work.
11 a.m. – 1 p.m.
Maggiano’s Little Italy
1901 East Woodfield Road
Schaumburg, IL 60173
Banquet Room Upstairs