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As a communicator, you understand that different channels reach different audiences. But what are the best ways to integrate Facebook, Twitter and LinkedIn into the rest of your communication strategy? Using a combination of case studies and discussion, this presentation will illustrate best practices surrounding the use of social media for internal and external audiences.
Throughout the session you will glean tips and tricks for easily incorporating social media, including how to plan, schedule, and measure social media messages. Join us and learn about:
- Cultivating relationships with virtual leaders
- Understanding the social media audience
- Starting personal dialogue
- Learning to let go
- Creating a smart social media policy
- Learning from mistakes
- Converting traditional event leadership into virtual event leadership
Barbara Talisman is President of Talisman Associates, Inc., a full-service consulting firm working with public benefit corporations. The firm provides hands-on fund development assistance, leadership training and executive coaching to non-profit organizations. Barbara is an early adopter of social media and integrates it into all her work with clients. Barbara has been in the development field since 1983; teaches a variety of fundraising topics; and has been a guest speaker at conferences in North America, Europe, the United Kingdom and Australia. Barbara has published articles in Fund Raising Management, Fundraising Success, Association Forum, Fund Raising Institute, Advancing Philanthropy and Clout. She has been profiled in Crain’s Chicago Business, Entrepreneur Magazine, Today’s Chicago Woman, and Chicago Tribune. You can find out more about Barbara at www.3talisman.com or listen to Barbara on BlogTalkRadio.
11 a.m. – 1 p.m.
Maggiano’s Little Italy
516 N. Clark Street
Chicago, IL 60654
Antinori Room (enter on Grand Ave.)