What kind of Communicator do you want to Be?
When it comes to communications, you’re either strategic or you’re not. There really isn’t too much middle ground.
If you don’t do strategic communications, you end up flying by the seat of your pants, serving as everybody’s private publisher, reacting to whatever news happens, and overloading your audiences with too much useless information.
That doesn’t happen if you take a strategic approach to communications. Strategic communicators work from a plan: They identify which messages need to go to which audiences; they determine which vehicles and channels they should use; they craft a strategic plan that guides them; and they measure their results.
It’s not rocket science . . . but you do have to know what you’re doing in each of the four main areas: research, planning, tactics, and measurement.
A new one-day IABC seminar, Strategic Communications, with Steve and Cindy Crescenzo of Crescenzo Communications will give you everything you need to dramatically improve your communication efforts-including worksheets, tutorials, sample plans, discussion guides, and tons of best practices (including social media case studies) to dramatically improve your communication efforts.
The seminar is at the Allerton Hotel on March 12. You can learn more about it and sign up at the IABC International Web site: www.iabc.com/sec
Watch this 5-minute preview interview of Steve Crescenzo conducted by Tom Keefe.