In their words: CEOs share communication insights and successes. CEOs are under more pressure than ever to play demanding communication roles with employees, shareholders, customers, journalists and government leaders. Few business schools prepare them for this round-the-clock job. Take this opportunity to learn from the person who researched the corporate communication skills of the world’s top CEOs:
- How did they discover the power of corporate communication?
- What advice do they have to offer new senior executives?
- What expectations do they have of their corporate communication teams?
Seize this opportunity to invite your boss to hear some of the best in the business!
Brad Whitworth, a senior communication manager at Cisco, will present video interviews and research that he conducted with CEOs who have won the prestigious EXCEL Award from the International Association of Business Communicators (IABC). The IABC Excellence in Communication Leadership (EXCEL) Award recognizes organizational leaders who initiate, direct, support or sustain outstanding and effective communication programs.
Before joining Cisco in 2007, he led communication programs at HP, PeopleSoft and AAA. During Brad’s tenure at HP, his cutting-edge research proved the link between managerial communication effectiveness and employee performance.
Brad’s research, writing and presentations at more than 250 conferences and workshops have earned him recognition as a thought leader in the field. He is a former broadcaster with more than 35 years of experience in high-tech, financial services and association management.
Brad was chairman of the International Association of Business Communicators (IABC) in 1989-90 and was named a Fellow of the association in 1996. His communication work has garnered six prestigious IABC Gold Quills. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University.
Brad lives in Los Altos, California, and, in his spare time, enjoys wine tasting, scuba diving, rock climbing, weight lifting and several other noun-gerund combinations.
Wednesday, March 16, 2011, 11 a.m. to 1 p.m.
516 North Clark Street
Chicago, IL 60654