Communicating Change: Strategies to make you succeed
Today’s environment is in a constant state of change. Inevitably you have faced or will be facing a change communication situation. IABC/Chicago has assembled a panel of change communicators from a variety of industries here in the Chicagoland area. You will have the opportunity to hear first-hand case studies of organizations from those engaged in a large-scale change and their change communication strategies to support those changes. Participants will leave the session with specific examples of tactics, channels and stakeholder segments to consider when managing a change communication strategy, including key success elements for managing a global change strategy, surviving regulatory headwinds in 100 days and a “Healthy Partnership,” the connection between communication and leadership engagement—a strategy that earned an IABC Gold Quill.
Wednesday, May 18
11 a.m. – 1 p.m.
Colleen Campbell, Change Management Manager, Navistar Inc.
For 20 years, Colleen has painstakingly created change programs for various large corporations and organizations. Currently, as a change management program manager for Navistar, she attempts to inspire a change team and manage change efforts for a portfolio of 40 projects. Her mission is to ensure stakeholders are aligned, communications are effective and implementation is smooth. Her expertise includes stakeholder management, vision development, communications, training, implementation and leadership coaching. She also has developed corporate change methodologies and is currently designing Navistar’s enterprise-wide change methodology.
Prior to Navistar, Colleen was a global change program manager for Zurich North America and vice president of One Smart Team, an organization development firm. In her toolkit, she has an MBA in marketing and a BA in financial administration from Michigan State University, a PMP Certification and a year of Second City Improvisation training, which she finds most beneficial as a change professional.
Michele M. Mazur, Executive Director, Public Relations, Kaplan Higher Education
Michele M. Mazur is an integrated communication counselor with more than 15 years’ experience. She currently serves as the executive director of public relations for Kaplan Higher Education where she leads reputation management for Kaplan’s 60+ postsecondary education campuses through effective and responsive communications to key audiences. Michele has worked for full-service communication agencies in addition to serving in a number of corporate communication roles for companies including Corn Products International and HSBC North America. She has provided communications services for a range of industries and sectors from nanotechnology to consumer products and from municipalities to nonprofit organizations. Her extensive experience encompasses media and investor relations, employee and executive communications, as well as crisis and issues management.
James Warda, Senior Communication Manager, The Boeing Company
James Warda brings more than 15 years of experience leading employee communications programs at companies that include Allstate and Schneider Electric. At Boeing, James leads a corporate team that provides communications support to the benefits and compensation, employee relations, global diversity and employee rights, and global privacy office functions. A graduate of Loyola University of Chicago, he is a published author and former contributing columnist for the Chicago Tribune, and has written for marketing and communications business publications.
Julie Baron, Principal, Communication Works
Julie Baron has 20 years of communications experience. She is a resourceful communications strategist with demonstrated ability to work internally within the organization, as well as externally within the community. Her functional expertise includes employee communications, public relations and marketing communications.
With a proven track record of positively impacting financial and operating results through communication, Julie’s client list includes Abbott, adidas-Salomon, HSBC, National Association of Realtors, PepsiAmericas and Sterno. Prior to opening the doors of Communication Works, Julie held senior level communications positions for NEC Technologies, Inc. and Motorola, Inc. She also has agency experience.
Julie is an active member of the International Association of Business Communicators (IABC), having held many volunteer leadership positions including director of programming, sponsorship, president-elect and served as Chicago Chapter president from 2004 – 2005. She graduated from Northwestern University in Evanston, Ill., with a master’s degree in communications and holds a bachelor’s degree in broadcasting from SUNY Buffalo.