“Marketing to Millennials in the era of Transmedia Storytelling: What We’ve Learned About Influence and Reverberation Amid the Evolution of Social Media and iReporters.” John Digles, Senior Vice President at Edelman, takes us through his Millennial Research project and discuss how brands can reach this generation and their parents.
John is a consumer marketing strategist for leading global brands in technology and CPG. His career achievements include negotiating the first jersey-front brand sponsorship in North American professional sports and creating the first social networking site in the direct sales industry. He has won awards for his programs in consumer marketing, brand evolution and crisis management. Beyond his agency work, Mr. Digles played a central role in transforming the startup XanGo into a global brand, achieving expansion to 30 markets and $1B in sales in 6 years.
November 16, 2011
516 North Clark St.
Chicago, IL 60654