How are employers using social media and what impact is it having on employee behavior? In this fact-filled and engaging 60-minute webinar, you will learn about four key areas where thoughtfully-designed internal social media can drive meaningful business results. Also find out what employees think is the most critical component of all internal communications—a component every social media strategy should include.
Looking for current information regarding the use of social media within companies? During this webinar, Scott Healy of Gagen MacDonald will present some of the company’s joint research with APCO Worldwide.
1–2 p.m. (Central Time) on Thursday, March 8
Cost: Complimentary for IABC members; $25 for non-IABC members
About the presenter: Scott Healy has more than ten years of experience in executive management, digital strategy, resource planning and economic development. At Gagen MacDonald, Scott has counseled numerous clients including The Hartford, General Electric, and pharmaceutical giant Lundbeck. Before joining the firm, Scott was CEO of one of Connecticut’s largest business improvement districts, a public-private partnership designed to revitalize downtown New Haven. Under his leadership, the organization launched a series of online marketing campaigns and innovative crowdsourcing initiatives that rallied local and national businesses around a revitalized brand identity for this once-moribund city. A graduate of Yale University and the University of Chicago Booth School of Business, Scott applies principles of community design to companies at a crossroads, helping clients discover digital and in-person opportunities to align employees around an overarching business strategy.