More than half a billion people across the globe are on Facebook. Twitter delivers roughly 250 million tweets per day. All types of individuals and organizations, from online stores to brick-and-mortar schools, understand the importance and growth of social media. Yet, very few know how to gauge the effectiveness of social media marketing efforts. Is a “like,” “retweet,” or any other type of social media engagement a valuable metric that can be tied to the number of students enrolling in a program or the number of purchases at a store?
Join IABC/Chicago at our next professional development luncheon as Joshua Dodson of Converge Consulting presents “The Pope, the Dalai Lama, and Lady Gaga: Measuring Effectiveness.” In this session, he will explore ways to measure the effectiveness of social media marketing, provide social media measurement best practices, detail emerging social media implications, and discuss current social media marketing trends and how they relate to analytics.
Joshua Dodson is the Chief Innovation Officer at Converge Consulting. He is a Google Analytics Certified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end web knowledge is equally matched with an understanding of the importance of driving results on the front end and the need to demonstrate return on investment. His in-depth SEO experience ties campaigns to results to show true impact.
Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture related to academic libraries. Most recently, he has authored a certificate course for Higher Ed Experts on Google Analytics for higher education.