Search engine marketing and social media marketing are bullet items included in every organization’s communications plan. But, is your company effectively using these tools to augment your communications efforts and leverage your brand? Do you know how to create communities and start conversations? Do you know how to strategically use digital marketing initiatives to mitigate and control crises communication scenarios? Can you link bottom line benefits to a digital marketing investment? On December 11, 2012, the co-founders of tSunela, a digital marketing firm with offices in St. Louis, MO, and Portland, OR, will conduct a webinar to address these key questions and more.
The Role of SEO and Social Media in Brand Engagement and Crisis Communications
Tuesday, December 11, 2012
12:00 – 1:00 pm
Central Standard Time (Chicago, GMT-06:00)
Attendees will learn:
• How search engine marketing can augment a public relations campaign and help to mitigate a crises situation
• How to use social media networks to create community around a message and manage communications situations
• Which social media networks are best for engagement and crises communication mitigation
• How to measure your ROI from social media and search engine marketing efforts
• How to make the case for a digital marketing initiative to your CEO
About the Presenters
As the co-founder of tSunela, JoAnna Dettmann has paved the way to search engine marketing success for clients such as St. Louis Children’s Hospital, Trane, Logan Chiropractic, Energizer, Ameren UE, and Fontbonne University. With more than 13 years of Internet marketing and sales experience, Dettmann is proficient in all aspects of the digital marketing industry including e-mail marketing, Internet marketing sales, social media marketing, and online media planning and buying. Dettmann is involved in the Gateway Interactive Marketing Association (GIMA). Prior to co-founding tSunela, Dettmann worked at Rodgers Townsend, St. Louis Blues, and Brighton Digital Marketing. She has a bachelor’s degree in Communications with a minor in Marketing from Missouri Baptist University.
An early study of Search Engine Optimization (SEO), tSunela co-founder Kaysha Kalkofen continues to be at the forefront of search engine marketing know-how. With 13 years of industry experience, Kalkofen has helped clients such as St. Louis Children’s Hospital, Patients First, Microsoft Windows Mobile, Praxair, Scottrade, Aventis Pharmaceuticals, and Showtime enhance their online visibility. Kalkofen’s expertise is in search engine optimization, pay-per-click campaigns, link building practices, and web analytics. Kalkofen is a board member of the Gateway Interactive Marketing Association (GIMA) and a member of the National Association of Professional Women (NAPW). Prior to co-founding tSunela, Kalkofen worked at Outrider, The Selling Source, and Brighton Digital Marketing. She has a bachelor’s degree in biology from Truman State University and an MBA with a services marketing specialty from the University of Nevada Las Vegas.