IABC Chicago

The Chicago Chapter of the International Association of Business Communicators

Nov. 12 – Communicating the Company Brand to Employees: A Case Study

Bob Zeni
Bob Zeni, ABC

Join IABC/Chicago on Tuesday, November 12 for a presentation by branding and communications strategist Bob Zeni, ABC, of Bob Zeni & Associates, about his recent re-branding work for the electronics supplier Molex.

Bob will facilitate a discussion around his work with Molex to define, develop and communicate the company’s brand to employees.  Molex representatives will contribute, giving an internal company perspective to the value of a re-branding initiative.  In the discussion, participants will:

  • Understand why the re-branding was necessary
  • Discover how the re-branding and communication efforts impacted Molex employees
  • What Zeni did to help integrate the brand into the Molex corporate culture

Thanks to our sponsor, Big Shoes Network.

Register Now

Date: Tuesday, November 12
BSN_Logo_png (1)Time: 11:00 a.m. – 1:00 p.m.
(11:00-11:30 a.m., networking; 11:30- 1:00 p.m., program and luncheon)

Maggiano’s Banquet Room
516 N. Clark
Chicago, IL 60654

Members: $35 (advance registration); $40 at the door
Non-members: $55
Students (with valid ID): $15

About the presenter:

Bob Zeni, ABC, of Bob Zeni & Associates

With a diverse roster of clients ranging from start-ups to Fortune 100 corporations, Bob Zeni & Associates consistently help companies tell their stories and build their brands in ways that contribute to the bottom line.

Three notable projects:

  • McDonald’s Gold Card – Created crewmember incentive card that averaged a 15% annual increase in participation by independent restaurant owners for eight straight years.
  • Walgreen World – Designed 32-page bimonthly employee magazine for ten years that increased understanding and alignment with corporate goals by employees and twice won the Ragan Report’s Magazine of the Year.
  • Anning-Johnson website – Designed and implemented corporate site that drove 125% increase in inquiries from potential customers in just six months.

Specialties:

  • Comprehensive print/digital communications programs
  • Branding for employee and member communications
  • Magazines, newsletters and online publications.

Client Portfolio:
Accenture, Anson Industries, American Bar Assn., American Marketing Assn., Bank Marketing Assn., Baxter Healthcare, Bulkmatic, ComEd, Edelman Public Relations, Elmhurst Memorial Hospital, GagenMacDonald, Global Web Systems, Harris Bank, Hill & Knowlton, IRI, ITW, Joint Commission, LaSalle Bank, McDonald’s, Molex, Morton International, Motorola, Navistar, Ragan Consulting, Towers Watson, Walgreens and WeberShandwick.