Data breaches are quickly becoming a dreaded, usually random, but some say inevitable part of doing business. On May 20, IABC/Chicago invited seasoned professionals from Edelman to discuss the communicators’ role in developing and delivering critical messages to internal and external audiences in the event of a data breach.
Our speakers for this must-see luncheon were Robert Arredondo, Account Supervisor, and Andy Liuzzi, Senior Vice President, Crisis and Risk Management from Edelman. Watch Robert share his perspective on this critical topic in this video.
Date: Wednesday, May 20, 2015
Time: 11:00 a.m. Networking and registration
11:30 a.m. to 1:00 p.m. Program followed by Q & A
516 N. Clark Street
Valet parking, street parking and nearby garages (for a fee) are available
Cost: Members: $35
Students (with valid student ID): $15
Robert Arredondo, Account Supervisor, Edelman Employee Engagement Practice, Chicago
Robert Arredondo spent the past eight years as an internal communications practitioner after several years of serving as a first-line leader for a Fortune 500 company. His experience encompasses working with traditional and non-traditional employees in operations, insurance and information technology roles in both English and Spanish for State Farm Insurance Companies and one of the nation’s largest Blue Cross Blue Shield plan groups.
Robert has proven experience consulting executives and maneuvering within complex organizations to help engage employees and lead change. While with Edelman, he has supported clients including AstraZeneca, Citadel, Consulate Health, Dover-Knowles Corporation, Hewlett Packard, Pfizer, Votorantim Cimentos and Victory Park Capital. Prior to his current role, he helped lead change and engagement efforts at Blue Cross Blue Shield regarding healthcare reform, a new company purpose and the acquisition of an additional Blue Cross Blue Shield plan. While at State Farm Insurance Companies, Robert increased engagement amongst non-traditional employees within a virtual customer support group. He was also responsible for leading communication and change efforts for new product launches, multi-cultural growth strategies and a department consolidation.
Robert holds a BA in Communication and a minor in Spanish from the University of Texas at El Paso, and a MA in Public Relations and Advertising from DePaul University. He is active in the community, serving on the board of a nonprofit and volunteering with a local animal rescue.
Andy Liuzzi, Senior Vice President, Crisis and Risk Management, Edelman, Chicago
As part of Edelman’s Crisis & Risk Management practice, Andy serves a hybrid role, helping global clients with proactively mitigating issues and risk as well as working on long-term reputation management strategies. Andy’s background includes: strategic counsel and execution across a broad range of operational, strategic, and crisis management engagements, high profile litigation assignments and comprehensive public strategy campaigns.
As the US Crisis lead for Edelman’s Data Security and Privacy practice, Andy’s work includes engagements within the healthcare, retail, financial services, higher education and technology industries involving cyber attacks, hacktivists, lost devices with sensitive information and IP theft.
Additional crisis engagements span a variety of other industries including food, consumer products, technology, financial services and retail. Recent client work has included strategic engagements with Microsoft, Adobe, SC Johnson, ICANN, Mars/Wrigley, Kimberly-Clark, Burger King, Barilla, Kraft Foods, Fortune Brands, Wal-Mart, Allstate, Dover Corporation, Ingersoll Rand and Kellogg’s.
Andrew joined Edelman’s Reputation Management Group after six years at Manning Selvage & Lee’s Chicago Office in their corporate practice.
At MS&L, Andrew spent four years helping manage the United State Army PR account, including significant work on public affairs positioning surrounding the ongoing military operations in the Middle East and Central Asia. In addition to his public affairs work, Andrew also led the Army’s news bureau program designed to serve as a virtual newsroom for Army-focused news and events, including executive positioning of senior Army leadership and extensive management of video production shoots.
Before working on the U.S. Army account, Andrew worked on several technology clients, including B2B marketing company Planetfeedback (now Nielsen BuzzMetrics) and Sageo ¾ Hewitt Associates’ online health benefits web portal. In addition, Andrew has experience on several other high-profiles clients including Procter & Gamble, the United States Postal Service, Nike and General Motors. Throughout his career, Andrew has received several industry accolades for his work including PR News’ Public Affairs Campaign of the Year and IABC Award of Merit for Public Affairs Campaign. Education: University of Virginia, BA.