Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or products, target markets, head counts and revenue figures.
In this interactive session, Rob Biesenbach will talk about why stories more effective than data, examine the key components to any successful company story and review examples of the good, the bad, and the ugly. Then you’ll have the chance to construct, refine and share your own story.
Feb. 22, 6:00 p.m. – 8:30 p.m.
171 North Aberdeen
Chicago, IL 60607
Refreshments will be provided.
IABC Member: $35
Student with valid ID: $15
About Rob Biesenbach
Through workshops, consulting and books, Rob Biesenbach helps leaders communicate with purpose, power and impact so they can achieve their business goals.
Rob is a former vice president at Ogilvy PR, press secretary to the Ohio Attorney General and a nonprofit and association executive. He’s also a Second City trained actor who brings a little show business style to the subject of business communications.
His latest book is Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, on which this presentation is based.