IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
IABC members: Log in to iabc.com with your member ID to see the registration links for the webinars below.
January 30, 2018
Crafting and Telling the Story of Your Strategy
Presented by Shawn Callahan
It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is.
Using industry case studies, this presentation will highlight:
- Why communicating strategy fails.
- How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve.
- Identifying and tackling anti-stories that prevent progress.
In this webinar, you will learn:
- How to craft a strategy story that is owned by your most important influencers.
- What a business story looks and sounds like and how to spot good ones.
- Three big mistakes novices make when starting out with story techniques.
Presenter: Shawn Callahan, is the author of Putting Stories to Work and the founder at Anecdote, the world’s largest business storytelling company. Shawn started his career in tech with companies such as Oracle and IBM but realized that, at the end of the day, it was the human factors that determined the success of any enterprise. In 2004 he founded Anecdote, a firm that helps leaders and sellers find and tell great oral stories. He works with Global 1,000 companies and a global network of partners. Shawn’s book, Putting Stories to Work, won a gold medal in the 2017 Axiom business book awards in the category of Networking (social networking, communication skills).
Date: 30 January 2018
Time: 3–4 p.m. CST
Free to IABC members
February 15, 2018
Solution provider webinar: How to Use Video To Enhance Executive Communication
One of the biggest differences between high performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often members of the C-suite hide behind others to convey their vision for the company. While they may think it is more efficient to communicate indirectly, they are doing little to endear themselves to their employees.
Streaming video allows executives to engage in interactive live communicate with all employees no matter where they are located. It is for this reason that many corporate communications departments are choosing to host All-Hands and Town Hall meetings with this technology.
In this webinar, we will discuss:
- The benefits of using video for executive messaging.
- How to prep your executives to communicate with video.
- Tips for selecting a video platform for executive communication.
Presenter: Bill Accola, is vice president, professional services & customer success at MediaPlatform. He is responsible for delivering integrated solutions to address the challenging business requirements of MediaPlatform’s customers. He brings an advanced understanding of project management tools and best-practice methodology to manage complex, multi-disciplinary projects. Previously, he served as executive director of business development for the news distribution industry leader Marketwire.
Shazia Haq is senior content marketing manager at MediaPlatform. Haq has a professional background in b2b content marketing and technology writing. She earned her master’s degree in international politics from NYU and her undergraduate degree in print journalism from the University of Southern California.
Date: 15 February 2018
Time: 1 – 2 p.m. CST
Free to the public
Please check back regularly for new webinars.