IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
IABC members: Log in to iabc.com with your member ID to see registration links for the webinars below.
March 29, 2918
Be a Talent Magnet—How to Retain, Engage, and Attract the Millennial Workforce
Presented by Jeff Butler
Recently, the millennial generation took the stage as a the largest generation in the U.S. workforce. Millennials (also known as Generation Y), born between 1981 to 2000, are your current and future leaders and they are bringing tremendous change, innovation and opportunity. In this program, you will hear up-to-the-minute data and case studies, as author Jeff Butler helps you better understand your organization’s millennials and provides actionable strategies to leverage their potential of this upcoming and rising generation.
Key learning points:
- Learn what message is enticing to attract millennial talent to your company even if you don’t have a strong brand.
- Discover strategies on how to manage millennial talent for maximal retention.
- Retention strategies that companies are using that lead to 96 percent retention rates over a three year period.
Presenter Jeff Butler is a speaker, author and passionate millennial who helps organizations improve their retention of millennial employees. A native Californian and raised in Silicon Valley, he has spent his entire life during the highest pattern of employee turnover in recorded history. Graduating from UC Berkeley with a degree in Computer Science, Butler experienced the competition and challenges of recruiting, attracting, and retaining top talent first hand. Unlike other experts on millennials, he has been in the trenches of what it means to be a millennial and what it takes to retain and keep them engaged. With Butler‘s versatile background, he has helped fortune 500 companies and thousands of professionals across the United States—in addition to appearing on TEDx in both 2016 and 2017.
Date: March 29, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
April 25, 2018
How to Define, Articulate and Activate Your Company’s Purpose
Presented by Guusje Bendelert
In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines, International Paper and Qualcomm around integrating purpose into their communications, we have seen the tangible benefits purpose can bring to any organization.
In this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders.
Presenter Guusje Bendelert is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy, and citizenship expert, Bendelert helps companies articulate, communicate and activate their purpose to enhance performance, engagement, and reputation.
Date: April 25, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
May 9, 2018
Stuck in the 20th Century? The Shifts You and Your Company Need to Make in Order to Thrive in the 21st Century
Presented by Maya Townsend and Martha Miser
Today, the world is a much different place than it was twenty years ago. Yet, we still rely on approaches to strategy that were developed in the 20th century (and a few that were developed over 2000 years ago). We need to move beyond the old methods to what works in our digital, global, rapidly changing world. In this active, engaging webinar, we’ll explore the five shifts organizations and individuals need to make in order to lead strategy and communicate effectively in the 21st century.
In this session, you will learn:
- What the shift to a deeply interconnected, digitally ubiquitous, global world means for organizations and individuals.
- The five shifts of thinking you’ll need to succeed in strategy and communications in the 21st Century.
- The practical implications of the five shifts to your practice.
Presenter Maya Townsend helps individuals, teams, and organizations thrive in our networked world. Through her company, Partnering Resources, she uses the science underlying human relationships to make soft skills generate hard results. She serves on the Editorial Review Board for OD Practitioner. Her articles are regularly published by venues such as Inc.Com, CIO.Com, People + Strategy, and Nonprofit Quarterly. As co‐editor of The Handbook for Strategic HR, Townsend will happily tell you why you should throw out your performance reviews and why most HR departments need a total makeover.
Presenter Martha Miser focuses on disrupting organizations, so that people think differently about themselves and relationships, leading to organizations that are more awake, passionate, human and focused—all of which adds up to better business results. Her company, Aduro Consulting, serves a range of domestic and multinational companies. Prior to starting her consulting business, Miser held leadership positions in several organizations, including Global Head of Leadership and Change for ING Bank in the Netherlands. Her newsletter, Exploring Leadership, examines the unique challenges of 21st century leadership.
Date: May 9, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
June 27, 2018
Awesome PowerPoint Tricks for Effective Presentations
Presented by Richard Goring
PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull, and boring. This session will help you revolutionize the way you use it to make your presentations and other training material more effective using visuals, diagrams, and animations.
It covers productivity tips on creating content, quick formatting, and animating graphs in two clicks. It will help enhance your content with better design techniques, image manipulation, animation combos, and precise motion paths. And it will inspire you to create sophisticated interactive content with triggers, hyperlinks, and custom content. Plus, a free PowerPoint toolkit to kick start your efforts for everyone that attends.
Steps to take:
1. Attend this session.
2.Become a PowerPoint legend.
Presenter Richard Goring is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.
Date: June 27, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
July 18, 2018
The 9 Rules of Crisis Communication
Presented by Lane Kasselman
Bad things happen on weekends, holidays and when the weather is nice—learn how to always be prepared for a crisis and the rules for communicating through it. Lane Kasselman, former Uber and AT&T communication and public affairs executive, will share his experience in navigating crisis and upholding an organization’s trust, credibility and reputation in the process.
Presenter Lane Kasselman is a nationally recognized expert in crisis and public affairs. He led communications and public affairs for both Uber and AT&T, and also ran Kasselman LLC working with BP during the Deepwater Horizon oil spill and the American Foundation for Equal Rights during the same-sex marriage court decision. He and Matt McKenna, former U.S. President Bill Clinton senior adviser, launched Greenbrier two years ago to help companies and individuals avoid, manage and recover from crises.
Date: July 18, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
September 12, 2018
Collaboration to Improve Department Communication
Presented by Shahara Wright
Most department leaders will say that the C Suite doesn’t care if departments work together. However, managers know that it is necessary to complete the work that needs to be done. It often seems like it is impossible because of distrust and suspicion between departments. However, a company can only survive if a culture of communication, transparency and collaboration are embraced.
Departments that struggle (or make no attempt) to cooperate with each other lead to product delay, budgetary problems and destroys company culture. Departments end up competing with one another and no longer seek to improve the company, but themselves. Collaboration is not about projects but working toward a common goal and outlook for a better future. A future where everyone benefits.
In this webinar, you will learn:
• How team leaders can encourage communication.
• How to create a collaborative process.
• How to work through mistakes and pitfalls.
• How to cultivate mutual understanding.
Presenter Shahara Wright is a CEO, business law attorney and business strategist. She is an award winning author, host of the CEO Collaboration Circle and a highly sought after international speaker. Wright has been the owner and Lead Attorney of The Wright Firm, PLLC for over 17 years and founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity.
Date: September 12, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members
Please check back regularly for new webinars.