Awards
Announcing the 2012 IABC/Chicago Bronze Quill Winners!The IABC/Chicago Bronze Quill Awards celebrate excellence in business communication and the invaluable ways that communication strengthens the bottom-line of any organization. The competition was open to all Chicago-area business communicators who completed a significant project in 2011 embodying excellence in one of 27 categories across three divisions: communication management, communication skills and creative. Winning entries feature clear objectives supporting the organization’s goals, creative communication strategies and effective, measurable results. The 2012 winners will be honored at an Awards Banquet, beginning at 6:15 p.m. on Thursday, June 7, at Petterino’s in downtown Chicago. Register for the Awards Banquet “A Bronze Quill Award signifies an outstanding communication program or project that helped influence a company’s goals, as well as its bottom line,” said Justin Brunner, Director of Awards. “The winning entries were rigorously judged by seasoned IABC professionals from across the country, based on the global, stringent standards set by IABC Gold Quill Committee. Bronze Quill winners can now say they are truly the best in class.” Here are this year’s winners: DIVISION 1: COMMUNICATION MANAGEMENTCategory 1: Government RelationsAWARD OF EXCELLENCE New York No-Fault Campaign – Steven Cline, Property Casualty Insurers Association of America Category 2: Community RelationsAWARD OF EXCELLENCE Purple Purse: Let’s Talk About Domestic Violence – Lisa Claybon, Fleishman-Hillard General Motors: Driving Engagement with Grassroots Marketing – Kevin Metz, MSLGROUP AWARD OF MERIT Fox Valley Habitat for Humanity ReStore Grand Opening – Jane Cooper, Cooper Hong Inc. Category 6: Multi-audience CommunicationAWARD OF EXCELLENCE Sealy: Springing Ahead “In Bed” with Influencers – Kevin Metz, MSLGROUP Practicing What We Preach: True Integrated Marketing Communications – Jane Cooper, Cooper Hong Inc. Category 7: Marketing CommunicationAWARD OF EXCELLENCE The McRib: Sandwich of Legends – Bryan Blaise, GolinHarris General Motors: Driving Engagement with Grassroots Marketing – Kevin Metz of MSLGROUP Getting Schooled on College Savings – Meghan Fitzpatrick, Communications Consulting Worldwide AWARD OF MERIT Snow Sells in Snowless Winter – Alison Hamer, L.C. Williams & Associates Category 8: Issues Management and Crisis CommunicationAWARD OF EXCELLENCE Winning Community Support for a New Corporate Headquarters – Lisa Hartenberger, Navistar HSBC Global Strategy – Project Verona (U.S.) – Lisa Sodeika, HSBC North America Reality Check: Girls Get Real – Lynda Baldwin, Communication Strategies Group AWARD OF MERIT First Alert California Carbon Monoxide Legislation Outreach – Alison Hamer, L.C. Williams & Associates Health Inequities: Life. Politics. Death. – Queta Bauer, Cultural Communications LLC Category 9: Employee/Member CommunicationAWARD OF EXCELLENCE Changing Culture Starting at the Top – David Grossman, The Grossman Group and Accor North America Inspired to Care Campaign – Debra Lynn Ross, APP Pharmaceuticals/Fresenius Kabi USA AWARD OF MERIT Enabling a Seamless Move to a New, Integrated World Headquarters – Lisa Hartenberger, Navistar Category 10: Human Resources and Benefits CommunicationAWARD OF EXCELLENCE Choose Well – Ken Groh, Groh & Associates, Inc. Category 12: Brand CommunicationAWARD OF MERIT The State of the African-American Consumer Report – Cheryl Pearson-McNeil, Nielsen Category 13: Special Events – Internal or ExternalAWARD OF EXCELLENCE Launching the World’s Number One Ice Cream in the U.S. – Kimberly Bernhardt, GolinHarris 2011 Morningstar – Shawn Malayter, Morningstar AWARD OF MERIT National Hiring Day: I Love My McJob – Bryan Blaise, GolinHarris Category 14: Economic, Social and Environmental DevelopmentAWARD OF EXCELLENCE First Alert’s Great Escape – Alison Hamer, L.C. Williams & Associates Category 16: Electronic and Digital CommunicationAWARD OF EXCELLENCE KISS in Saudi Arabia: Connecting Engineers in the Desert – Theomary Karamanis, AKADREM, Inc. Category 17: Social MediaAWARD OF EXCELLENCE Chevrolet: Steering Klout Influencers into the Sonic Driver’s Seat – Kevin Metz, MSLGROUP
DIVISION 2: COMMUNICATION SKILLSCategory 18: Electronic and Digital CommunicationAWARD OF MERIT Connections Online – Bonita Brodt, Northwestern Memorial Hospital Category 21: WritingAWARD OF MERIT Inside APP – Debra Lynn Ross, APP Pharmaceuticals/Fresenius Kabi USA SEO Copywriting for the Web – A Necessity, An Art – Jane Cooper, Cooper Hong Inc.
DIVISION 3: COMMUNICATION CREATIVECategory 24: Interactive Media DesignAWARD OF EXCELLENCE Functionality Meets Web Feng Shui – Striking the SEO Design Balance Art – Jane Cooper, Cooper Hong Inc. Category 25: Outdoors/3-DAWARD OF MERIT Mural Brightens Chicago Midway – Justin Brunner, Standard Parking Corporation Congratulations to all of this year’s winners!
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Sponsored by:  For questions regarding the awards, or to inquire about sponsorship, contact: awards@iabcchicago.com In-kind sponsors include:
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