Gravity Labs, a fully integrated ad agency based in Chicago and built for the new economy, embraces the idea of failing fast. Getting to better ideas, faster, means learning what works and what doesn’t, sooner, and applying the right resources against the winning direction. But, Gravity Labs didn’t arrive at those answers overnight. It took … [Read more...]
Learn how to grab a journalist’s attention in these uncertain times
In this session, Muck Rack COO Natan Edelsburg will share tips on grabbing a journalist’s attention based on findings from Muck Rack’s latest State of Journalism, State of PR and State of Tech Journalism studies. Natan will also explain how reporting and pitching have changed amid the COVID-19 pandemic, and what that means for media relations in … [Read more...]
A conversation with Kim Clark, DE&I expert
Next week the Chicago Chapter of IABC kicks off its first learning session of 2021 with Kim Clark of Ragan Consulting Group. Kim will share her insights on DE&I and why communicators are important change agents for every company’s DE&I journey. Take a few moments to learn more about Kim before you meet her on Jan. 21. Tell us about … [Read more...]
What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Webinar: Gallup Center on Black Voices
IABC Chicago introduces the Gallup Center on Black Voices Join IABC/Chicago and Gallup on Thursday, November 12, 2020 for an introductory session on Gallup’s Center on Black Voices program. In this session, we’ll hear from Gallup’s research experts who designed this program to study the experiences of more than 40 million Black Americans in the … [Read more...]