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Failure: a part of every creative endeavor
June 23, 2021 @ 12:00 pm - 1:00 pm
Gravity Labs, a fully integrated ad agency based in Chicago and built for the new economy, embraces the idea of failing fast. Getting to better ideas, faster, means learning what works and what doesn’t, sooner, and applying the right resources against the winning direction.
But, Gravity Labs didn’t arrive at those answers overnight. It took years of testing, learning, pivoting, failing, scraping their knees and getting back up again.
Learn from their journey as they present some of their biggest lessons learned to date. Hopefully, you’ll not only learn from their mistakes but will glean new insights to thrive in the current marketing landscape.
Date: Wednesday, June 23
Time: Noon – 1:00 PM CT
About the Speakers:
Davin Power, President
A native Australian, Davin Power is a 25-year global ad industry veteran who has worked at the world’s top 10 agencies like BBDO, Grey & Ogilvy, in Perth, Sydney, New York and Chicago. Davin’s brand experience includes American Express, BP, ExxonMobil, Hyatt, P&G, SC Johnson, Sprint and Toyota. Davin was most recently the Managing Director of Digitas Chicago, the global network’s third largest office with 430 staff.
Mike Roe, Chief Creative Officer
With more than 25 years in the industry, Mike’s portfolio of work has been recognized by every major creative and effectiveness award in the world. He grew up in the traditional world before pivoting to the digital space where he was most recently Regional Executive Creative Director at Razorfish overseeing the network’s Chicago and Austin offices.
About Gravity Labs
A new kind of advertising agency, Gravity Labs takes the craft of a branding agency and blends it with a fluid process from the digital world. They believe in getting further, faster™ with deep collaboration, pivoting on a dime and being confident, but never precious, about the work.
LinkedIn: @Gravity Labs