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Free Webinar: Brand Transformation: How to Maintain Brand Relevancy in an Age of Disruption and Distraction

September 21, 2017 @ 1:00 pm - 2:00 pm

Solution Provider Webinar

Brand Transformation: How to Maintain Brand Relevancy in an Age of Disruption and Distraction
Presented by Rick Herrick

We live in an age of disruption and distraction. New brands like Uber, Airbnb, Tesla, and Square are disrupting business models and challenging the status quo, while consumers have more choice and more distractions than ever before. How do brands stay relevant in what Salt calls “The Hyper-Choice Economy” and disrupt themselves from within to stay competitive?

The webinar will focus on how to develop and effective brand strategy, and update your brand positioning based on the methodology Salt co-created with Professor Kevin Lane Keller of Dartmouth’s Tuck School of Business. Webinar will also cover methods to optimize your brand architecture, and how to develop a distinct brand personality and brand voice. Multiple case studies will be shared.

Presenter/Rick Herrick, who founded Salt Branding on 1 January 2001, held strategy and management positions at Chiat/Day, Saatchi & Saatchi, and Interbrand, and was also a founder of digital publisher MightyWords (acquired by Barnes & Noble). Believing that creativity and business go hand in hand, Rick majored in Music and Economics at Dartmouth, and attended NYU’s Management Institute. Rick’s branding experience spans Global 2000’s to start-ups. He lives in San Francisco with his wife and two sons.

SALT_LogoBlkSolution provider / Salt Branding, is a full-service brand consultancy headquartered in San Francisco.  Since 2001, the Salt team has had the pleasure of working with many Fortune 500’s and disruptive start-ups. We work at the intersection of brand and digital, helping ambitious leaders define and express what makes their business truly essential.

Date: 21 September 2017
Time: 1 p.m.– 2 p.m. CDT
Free to the public


IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.


September 21, 2017
1:00 pm - 2:00 pm