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Free Webinar for IABC Members: Exploring the Convergence of Internal and External Communication

November 16, 2017 @ 11:00 am - 12:00 pm


Presented by Katie Macaulay and Mario Theodorou

Social media continues to have a profound impact on the communication landscape. A significant change for practitioners has been the convergence of internal and external communication. Once discrete practices with their own teams, processes and audiences, they are now forging ever-closer ties.

What are the implications for communicators on both sides of the fence? Is it possible—or beneficial—to merge both disciplines? Or are there important differences that must be understood and respected?

Two experienced consultants on each side of the internal/external divide explore this shift in the media landscape.

Presenter/Katie Macaulay brings the internal perspective having spent a 27-year career in employee communication. Today, Katie is managing director of AB, the UK’s longest established employee communications agency, founded in 1964. Her book, “From Cascade to Conversation,” explores the future of internal communication and was the subject of a popular presentation at the 2017 IABC World Conference.

Presenter/Mario Theodorou is an experienced digital director and evangelist. As head of digital at News International—one of the UK’s oldest and biggest newspaper groups—Mario was instrumental in helping this traditional media organization embrace the web. Theodorou recently joined AB to help a diverse range of organizations explore the benefits of digital, social and mobile technology.

Date: 16 November 2017
Time: 11 a.m. – 12 p.m. CDT
Free to IABC members


IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.


November 16, 2017
11:00 am - 12:00 pm