How to Reestablish Trust in the Media
Presented by Annie Scranton
69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it.
How do you regain trust? What makes a good media campaign in today’s environment? How do communication specialists battle public opinion to continue advocating for their clients? One word: Storytelling. Even predating writing, storytelling has been the most widely accepted way of communication and is the way business communicators can build trust between brands and customers.
Annie Scranton, Founder of Pace PR, will discuss the power of a good story and share insights into how to allow truth and honesty to re-enter media through storytelling.
Presenter/Annie Scranton, is a communication consultant, trainer and mediator with over 30 years’ experience of studying and working with international organizations, in the field of marketing and internal communication. Her company, The Communication Troubleshooter, helps organizations transform culture, engage employees and grow their potential by developing emotional intelligence and advanced communication skills through a specialized communication philosophy and model. Clients include Thomson Reuters, Reed Elsevier, Cambridge University Press and BSI British Standards.
Date: 9 November 2017
Time: 1 – 2 p.m. CDT
Free to IABC members
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