Hear case studies of innovative corporate histories and brainstorm how to bring creativity to your employer’s story at this Senior Communicator Forum on June 16.
We all know that Throwback Thursday is fun, but how can we make our organization’s history engaging to our customers and employees? Learn why it’s important to showcase your company’s history effectively from experienced corporate history writers Mary Beth Klatt and Noel Abbott and share ideas with other senior communicators.
Mary Beth Klatt, Writer/Editor
Noel Abbott, Vice President Director of Marketing & Public Relations,
Date: June 16, 2016, Thursday
Time: 5:30 to 6:00 p.m. registration, refreshments and networking
6:00 to 6:15 p.m. Introductions
6:15 to 7:15 p.m. Discussion
7:15 to 7:30 p.m. Wrap up and takeaways
Host: Angela Valavanis, owner of Creative Coworking
Location: Creative Coworking
922 Davis Street
Evanston, IL 60201
Price: Members: $25
RSVP by June 14. Space is limited to 25 participants. Walk-ins not accepted at this event.
Participant Criteria: Must have 10 + years experience in the communications field. Past and current IABC Chicago board members are welcome.
Mary Beth Klatt, Writer/Editor for Ecommerce | Technology | Interior Design
| Dermatology | Pharma | UX | Real Estate | Health Care
Mary Beth Klatt is a writer with a passion for architecture and historic preservation. She currently writes about commercial real estate for MB Financial, home decor for Daltile and a monthly Throwback Thursday column for the “Hospitality Design Magazine” website. She has also written a book, Chicago Fashion History, 1865-1945 (Arcadia Publishing).
Noel Abbott, Vice President Director of Marketing & Public Relations, Chicago, Epstein Global
Noel Abbott is currently the vice president, director of marketing and public relations, for Epstein, one of Chicago’s oldest, privately owned architecture, engineering and construction firms. He has been at Epstein for 18 years and during his tenure with the firm has been responsible for leading Epstein’s marketing efforts for a wide variety of public and private endeavors throughout the United States, Mexico and Central Europe. In addition, Noel is also charged with being the ‘voice’ of Epstein social media channels and, in turn, telling the story of this 95-year-old firm through his weekly Throwback Thursday profiles. These short ‘tales’ highlight historic, odd or eye-catching events and projects from Epstein’s vast archives.