Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions.
Attendees will take away information about:
How to harness the organic equity of influencers.
Key trends in social media and how you can ensure you’re effectively applying them to your social media strategy.
Tuesday, Nov. 2:
12:00 – 12:20 p.m.
Arrival, registration, networking
12:20 – 12:50 p.m.
Welcome and lunch
12:50 – 1:10 p.m.
Golin presentation about the need for more relevant, authentic and breakthrough influencer marketing; social media tools used by the Millennial workforce; and social listening and analytics.
1:10 – 1:40 p.m.
Tours of the “Bridge”
1:40 – 2:00 p.m.
This event is open to professionals of all levels and you need not be an IABC member to attend. Register here.
Members at the door: $40