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Respect your employees by writing for the reader, not the approver
May 20 @ 1:00 pm - 2:00 pm
Join IABC/Chicago and Crescenzo Communications on Thursday, May 20, 2021, to learn how to become an effective writer.
Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You’ll learn:
- How to strip the jargon out of your writing once and for all
- How to write in a conversational fashion while still being professional
- The power of headlines, leads, quotes, and verbs
- Writing for the modern Web
- How to “write tight” and respect your readers
- How to write for the reader, not the approver
Date: Thursday, May 20, 2021
Time: 1 p.m. – 2 p.m.
Location: Zoom meeting.
Price: Members: Free
Students (with valid student ID): Free
RSVP: Register now!
About the Presenter:
Cindy Crescenzo is the President of Crescenzo Communications and brings over 15 years of experience to the communications industry. Cindy specializes in research, measurement and strategic planning.
Her passion for numbers and audience research have helped thousands of communicators all over the world transform their roles in their organizations by teaching them how to get the ammunition they need to build successful communication strategies that deliver results.
In addition to speaking at numerous conferences throughout the year, she and her business partner and husband, Steve Crescenzo, co-present their often sold-out workshop, Internal Communications Master Class.
Cindy has worked with hundreds of communicators around the world, including
3M, Bayer, Bob Evans, Boston Medical Center, Carlson Wagonlit, CGI Technologies, Discover, John Deere, La-Z-Boy, Novartis, Roche, Lockheed Martin, Rockwell Collins, Target and Wells Fargo.
Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content.
Using proven strategies, tactics and best-practices, he’s shown communicators how to take the ‘corporate’ our of corporate communications and replace it with ‘creative’— and at the same time — create content that is linked to the strategic goals of their organizations.
Steve has been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times, including three years in a row. He has also received top ratings at numerous IABC chapter and regional events throughout the U.S., Canada, Europe, Australia, and New Zealand.
Along with his wife and business partner, Cindy Crescenzo, he teaches their popular and often sold-out workshop, Internal Communications Master Class.
Steve has worked with numerous communicators around the world, including those at Abbott, American Express, Bayer, Blackrock, Boeing, Chevron Corporation, Conoco-Phillips, Discover, FDA, General Motors, Hewlett Packard, Intel, IRS, Lockheed Martin, Mayo Clinic, McDonalds, Nokia, Rockwell Collins, Social Security Administration, Standard Chartered Bank, Target, The European Investment Bank, The European Training Foundation, and Wells Fargo.