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The State of Media Relations: How to grab a journalist’s attention in these uncertain times

February 3, 2021 @ 5:00 pm - 6:00 pm

In this session, Muck Rack COO Natan Edelsburg will share tips on grabbing a journalist’s attention based on findings from Muck Rack’s latest State of Journalism, State of PR and State of Tech Journalism studies. Natan will also explain how reporting and pitching have changed amid the COVID-19 pandemic, and what that means for media relations in 2021.

Register now!

Date: Wednesday, Feb. 3

Time: 5 – 6 p.m. CT

Location: Zoom 

Members : FREE

Students (with valid student ID): $5

Non-members: $10

RSVP: Register now! 

About the Presenter: Natan Edelsburg, COO, Muck Rack, Producer Emeritus, Shorty Awards, District Council PRSA

Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the business side of the company. He’s also the Producer Emeritus of The Shorty Awards honoring the best of social media. Natan is the company’s most tenured employee and has helped bring on customers, including Mastercard, NBCUniversal, Pfizer, Goldman Sachs and more. Natan is the District Council-Chair for the Public Relations Society of America (PRSA) for 2020. Natan’s a frequent speaker on social media, PR, journalism and the future of TV. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35. He’s moderated panels or given presentations at SXSW, PRWeek, Social Media Week, Collision, Web Summit, Digital Hollywood, PRSA, Ragan’s and Cannes Lions You can follow him on Twitter and Instagram @natanedelsburg.


About Muck Rack

Muck Rack’s Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. Thousands of organizations use Muck Rack to take their communications to the next level.