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Webinar: How to Define, Articulate and Activate Your Company’s Purpose

April 25, 2018 @ 11:00 am - 12:00 pm


How to Define, Articulate and Activate Your Company’s Purpose

Presented by Guusje Bendelert

In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines, International Paper and Qualcomm around integrating purpose into their communications, we have seen the tangible benefits purpose can bring to any organization.

In this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders.

Presenter Guusje Bendelert is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy and citizenship expert, Bendelert helps companies articulate, communicate and activate their purpose to enhance performance, engagement and reputation.

Date: April 25, 2018
Time: 11:00 a.m.–12:00 p.m. CT
Free to IABC members

Register here.