March 2021
Prove Your Worth: Create Measurement Dashboards That Will Blow Leadership Away
Join IABC/Chicago and Crescenzo Communications on Thursday, Mar. 18, 2021, to learn how to create powerful dashboards that show the value your communications brings to your organization. Leadership doesn't care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture. If you want to go from being the "company Kinkos" to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your…
Find out more »April 2021
How to engage all stakeholders in your change journeys
Join IABC/Chicago and Ragan Consulting Group on Wednesday, April 14, 2021 for a discussion around change communications. It starts by building a communications framework for change. Diana Peltier, who has more than 20 years of experience leading organizations through large, complex transformations. will offer examples and share strategies to help you deliver for your organization. Among the topics covered: how to engage change sponsors, assess organizational impacts, maintain employee experience through disruption, leverage change networks and employee advisory councils, foster…
Find out more »May 2021
Respect your employees by writing for the reader, not the approver
Join IABC/Chicago and Crescenzo Communications on Thursday, March 18, 2021, to learn how to become an effective writer. Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most "corporate writing" just isn't good enough. Nobody wants you to "shift their paradigm" or "leverage their core competency." We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You'll…
Find out more »June 2021
How to use the art of persuasion and influence to learn how to move ideas forward in the organization
Join IABC/Chicago and Ragan Consulting Group on Wednesday, June 16, 2021, to learn how to become a more persuasive and influential communicator. Communications became more relevant than ever before during the pandemic. With so much to be done, it’s time to harness your access and influence to push your organization forward. During this session, you’ll learn: How to build influence in your organization The psychology of persuasion The importance of knowing your numbers before pitching a new idea How to…
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