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September 2017

Free Webinar: Brand Transformation: How to Maintain Brand Relevancy in an Age of Disruption and Distraction

September 21 @ 1:00 pm - 2:00 pm

Solution Provider Webinar Brand Transformation: How to Maintain Brand Relevancy in an Age of Disruption and Distraction Presented by Rick Herrick We live in an age of disruption and distraction. New brands like Uber, Airbnb, Tesla, and Square are disrupting business models and challenging the status quo, while consumers have more choice and more distractions than ever before. How do brands stay relevant in what Salt calls “The Hyper-Choice Economy” and disrupt themselves from within to stay competitive? The webinar will…

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Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”

September 28 @ 11:00 am - 12:00 pm

Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their…

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October 2017

Free Webinar for IABC Members: The Importance of Emotional Intelligence

October 10 @ 12:00 pm - 1:00 pm

The Importance of Emotional Intelligence  Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other people. Penelope Newton-Hurly will give an introduction into the components of emotional intelligence, the impact of EI on business relationships, efficiency and ultimately, organizational performance, and ways in which we can…

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Stein and Dine: An IABC Chicago Young Professionals Oktoberfest Event!

October 12 @ 5:30 pm - 7:30 pm

  Fall into one of Chicago’s most talented groups of communications professionals by joining us at an Oktoberfest Happy Hour at Bohemian House in River North from 5:30 p.m. to 7:30 p.m. on Thursday, October 12! Come for the happy hour specials, stay for the fun and friendly networking with a unique mix of professionals whose areas of expertise cover a wide spectrum of communications practices. This event is open to professionals of all ages, and you need not be…

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October Professional Development Luncheon: Navigating Emotional Change to Influence, Engage and Mobilize Employees

October 25 @ 11:30 am - 1:30 pm

  Help kickstart IABC’s fall season with a networking luncheon and interactive session led by Chris Williams, managing director of Root Inc. Chris will guide us through a discussion about how organizations can navigate the emotional implications of change on employees by taking a more thoughtful and systematic approach to ensuring emotional and intellectual engagement. 11:30 – 12:00 p.m. Registration and networking 12:00 – 12:30 p.m. Lunch begins 12:30 – 1:15 p.m. Presentation and Q&A 1:15 – 1:30 p.m. Wrap up…

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November 2017

November Professional Development Luncheon: Trends Shaping the Way We Approach Social Media Today

November 2 @ 12:00 pm - 2:00 pm
Golin, 875 N. Michigan Avenue
Chicago, IL 60611 United States
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  Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions. Attendees will take away information about: How to harness the organic equity of influencers. Key trends in social media and how you can ensure you’re…

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Free Webinar for IABC Members: How to Reestablish Trust in the Media 

November 7 @ 1:00 pm - 2:00 pm

How to Reestablish Trust in the Media  Presented by Annie Scranton 69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it. How do you regain trust? What makes a good media campaign in today’s environment? How do communication specialists battle public opinion to continue advocating for their clients? One word: Storytelling. Even predating writing, storytelling has been the most…

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IABC Gold Quill Awards Early Bird Entry Deadline

November 15

  Every year, IABC’s Gold Quill Awards program recognizes work from around the world that soars to new heights. For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale. Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards. Are you ready to soar? Share your best work by…

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Coffee with Communicators: Experiential Marketing

November 16 @ 7:30 am - 9:00 am
Women’s Athletic Club, 626 N. Michigan Avenue
Chicago, IL 60611 United States
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Join us for Coffee with Communicators on Nov. 16 to learn about what experiential marketing is and why it's trending as a new tool for communicators and marketers. Please join us for breakfast and networking as we welcome Melisa O’Keeffe and Kristin Quinn of Gravel Experiential who will guide us through their work in experiential marketing and demonstrate how they combine it with more traditional marketing techniques to create measurable ROI. All levels of communications expertise and experience are welcome and…

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Free Webinar for IABC Members: Exploring the Convergence of Internal and External Communication

November 16 @ 11:00 am - 12:00 pm

  Presented by Katie Macaulay and Mario Theodorou Social media continues to have a profound impact on the communication landscape. A significant change for practitioners has been the convergence of internal and external communication. Once discrete practices with their own teams, processes and audiences, they are now forging ever-closer ties. What are the implications for communicators on both sides of the fence? Is it possible—or beneficial—to merge both disciplines? Or are there important differences that must be understood and respected? Two…

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