Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions. Attendees will … [Read more...]
Free Webinar for IABC Members: The Importance of Emotional Intelligence
The Importance of Emotional Intelligence Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other … [Read more...]
Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. … [Read more...]
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