An organization’s approach to corporate social responsibility (CSR) is nothing new, and companies use many ways to define what it means to them. Does it include transparency, sustainability, diversity, supply chain management, environmentalism or social involvement? All of them? A combination? It’s different for every … [Read more...]
Professional Development Luncheon: How to be Your Organization’s Go-To Speechwriter
Crafting powerful speeches and remarks requires more than a flair for writing. But what are those things? Don’t miss this special presentation by Mary Jo Bohr, a communications and speechwriting pro who’s written speeches for scores of CEOs and other executives. In her presentation she’ll explore: -- The key differences between writing … [Read more...]
Rápido Returns to IABC Chicago on April 26
Quick! Tell us a compelling story — a soup-to-nuts story — that includes the main character, plot, conflict and conclusion. Easy right? Now do it in under five minutes. That's what Rápido is all about. Rápido, the Spanish word for “rapid,” is our annual high-octane event that challenges presenters to share an innovative campaign in … [Read more...]
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