How to Define, Articulate and Activate Your Company’s Purpose Presented by Guusje Bendelert In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? … [Read more...]
Join us on May 3 for a Panel Discussion: How Does Your Company Spell CSR?
An organization’s approach to corporate social responsibility (CSR) is nothing new, and companies use many ways to define what it means to them. Does it include transparency, sustainability, diversity, supply chain management, environmentalism or social involvement? All of them? A combination? It’s different for every … [Read more...]
Professional Development Luncheon: How to be Your Organization’s Go-To Speechwriter
Crafting powerful speeches and remarks requires more than a flair for writing. But what are those things? Don’t miss this special presentation by Mary Jo Bohr, a communications and speechwriting pro who’s written speeches for scores of CEOs and other executives. In her presentation she’ll explore: -- The key differences between writing … [Read more...]
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