How to Define, Articulate and Activate Your Company’s Purpose Presented by Guusje Bendelert In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? … [Read more...]
Feb. 22: Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or products, target markets, head … [Read more...]
Jan. 25: Young Professionals Mid-Winter Social @ Concrete Cowboy in River North
Join us on Jan. 25 for the Young Professionals Social at the Concrete Cowboy in River North. It’s winter in Chicago and we all need a place to warm up on the way home from a long day at work. So come kick up your boots and enjoy a drink and some appetizers as you network with Chicago’s brightest communications compadres. First drink is … [Read more...]
Professional Development Event “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results”
Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or products, target markets, … [Read more...]
Young Professionals Mid-Winter Social @ Concrete Cowboy in River North
It’s winter in Chicago and we all need a place to warm up on the way home from a long day at work. So come kick up your boots and enjoy a drink and some appetizers as you network with Chicago’s brightest communications compadres. First drink is on us! This event is open to professionals of all ages, and you need not be an IABC member … [Read more...]
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