Media played such an important role in 2012 – as it does every year – with so many uncanny and fascinating issues. Traditional and new media were laden with the embattled presidential election, the fiscal cliff, the Mayan calendar, twin babies dancing, dancing sensations, naked royals and much, much more. Needless to say, it’s been an [...]
Search engine marketing and social media marketing are bullet items included in every organization’s communications plan. But, is your company effectively using these tools to augment your communications efforts and leverage your brand? Do you know how to create communities and start conversations? Do you know how to strategically use digital marketing initiatives to mitigate [...]
IABC/Chicago is partnering with SocialMedia.org to bring you “BlogWell: How Big Brands Use Social Media” on July 18 and we’d love to have you join us there.
How are employers using social media and what impact is it having on employee behavior? In this fact-filled and engaging 60-minute webinar, you will learn about four key areas
“Marketing to Millennials in the era of Transmedia Storytelling: What We’ve Learned About Influence and Reverberation Amid the Evolution of Social Media and iReporters.” John Digles, Senior Vice President at Edelman, takes us through his Millennial Research project and discuss how brands can reach this generation and their parents. John is a consumer marketing strategist for [...]