IABC Chicago

The Chicago Chapter of the International Association of Business Communicators

Employee Engagement in Turbulent Times

Join IABC/Chicago and Crescenzo Communications on Thursday, February 18, 2021, to learn how to create engaging content that connects employees to the business and culture. Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells an opportunity … [Read more...]

The State of Media Relations: How to grab a journalist’s attention in these uncertain times

In this session, Muck Rack COO Natan Edelsburg will share tips on grabbing a journalist’s attention based on findings from Muck Rack’s latest State of Journalism, State of PR and State of Tech Journalism studies. Natan will also explain how reporting and pitching have changed amid the COVID-19 pandemic, and what that means for media relations in … [Read more...]

Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization

A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]

Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization

A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]