How to Reestablish Trust in the Media Presented by Annie Scranton 69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it. How do you regain trust? What makes a good media campaign in today’s environment? How do … [Read more...]
Free Webinar for IABC Members: The Importance of Emotional Intelligence
The Importance of Emotional Intelligence Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other … [Read more...]
Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. … [Read more...]
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