How to Reestablish Trust in the Media Presented by Annie Scranton 69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it. How do you regain trust? What makes a good media campaign in today’s environment? How do … [Read more...]
Free Webinar for IABC Members: The Importance of Emotional Intelligence
The Importance of Emotional Intelligence Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other … [Read more...]
Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. … [Read more...]
December 7 ‘Developing Your Online Brand’ Webinar (FREE to IABC Members)
Don't get caught like the cobbler who had no shoes! As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own. In this webinar by content marketing and … [Read more...]
Free for IABC Members: Webinar Takes You ‘Backstage’ To Learn Winners’ Secrets
"Behind the Scenes of Three Award-Winning Engagement Programs" will be held from 7 to 7:30 p.m. Central Time on Thursday, April 19. It will be recorded for later rebroadcast. Thanks to the generosity of Balihoo, this webinar will be offered at no charge to IABC members, and will only cost $10 to anyone who is not a member of IABC. Register … [Read more...]
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