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DTSTART;TZID=America/Chicago:20210623T120000
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UID:10479-1624449600-1624453200@chicago.iabc.com
SUMMARY:Failure: a part of every creative endeavor
DESCRIPTION:Gravity Labs\, a fully integrated ad agency based in Chicago and built for the new economy\, embraces the idea of failing fast. Getting to better ideas\, faster\, means learning what works and what doesn’t\, sooner\, and applying the right resources against the winning direction. \nBut\, Gravity Labs didn’t arrive at those answers overnight. It took years of testing\, learning\, pivoting\, failing\, scraping their knees and getting back up again. \nLearn from their journey as they present some of their biggest lessons learned to date. Hopefully\, you’ll not only learn from their mistakes but will glean new insights to thrive in the current marketing landscape. \nRegister now! \nDate: Wednesday\, June 23 \nTime: Noon – 1:00 PM CT \nLocation: Zoom \nPrice: Free! \n  \nAbout the Speakers:  \nDavin Power\, President \nA native Australian\, Davin Power is a 25-year global ad industry veteran who has worked at the world’s top 10 agencies like BBDO\, Grey & Ogilvy\, in Perth\, Sydney\, New York and Chicago. Davin’s brand experience includes American Express\, BP\, ExxonMobil\, Hyatt\, P&G\, SC Johnson\, Sprint and Toyota. Davin was most recently the Managing Director of Digitas Chicago\, the global network’s third largest office with 430 staff. \ndavin@gravitylabsinc.com \n  \nMike Roe\, Chief Creative Officer \n \nWith more than 25 years in the industry\, Mike’s portfolio of work has been recognized by every major creative and effectiveness award in the world. He grew up in the traditional world before pivoting to the digital space where he was most recently Regional Executive Creative Director at Razorfish overseeing the network’s Chicago and Austin offices. \nroe@gravitylabsinc.com \nAbout Gravity Labs \nA new kind of advertising agency\, Gravity Labs takes the craft of a branding agency and blends it with a fluid process from the digital world. They believe in getting further\, faster™ with deep collaboration\, pivoting on a dime and being confident\, but never precious\, about the work. \nTwitter: @gravitylabs_us \nLinkedIn: @Gravity Labs
URL:https://chicago.iabc.com/event/failure-a-part-of-every-creative-endeavor/
CATEGORIES:Conferences,Networking,Professional Development,Webinar
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DTSTART;TZID=America/Chicago:20210520T130000
DTEND;TZID=America/Chicago:20210520T140000
DTSTAMP:20260411T033934
CREATED:20210202T132345Z
LAST-MODIFIED:20210419T132639Z
UID:10354-1621515600-1621519200@chicago.iabc.com
SUMMARY:Respect your employees by writing for the reader\, not the approver
DESCRIPTION:Join IABC/Chicago and Crescenzo Communications on Thursday\, May 20\, 2021\, to learn how to become an effective writer. \nGreat writing is at the core of everything we do: articles\, social media\, e-mail\, bulletins\, even videos. Unfortunately\, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful\, effective writing. You’ll learn: \n\nHow to strip the jargon out of your writing once and for all\nHow to write in a conversational fashion while still being professional\nThe power of headlines\, leads\, quotes\, and verbs\nWriting for the modern Web\nHow to “write tight” and respect your readers\nHow to write for the reader\, not the approver\n\n  \nRegister now! \nDate: Thursday\, May 20\, 2021 \nTime: 1 p.m. – 2 p.m. \nLocation: Zoom meeting. \nPrice: Members: Free\nNon-members: Free\nStudents (with valid student ID): Free \nRSVP: Register now! \n  \nAbout the Presenter:  \nCindy Crescenzo \nCindy Crescenzo is the President of Crescenzo Communications and brings over 15 years of experience to the communications industry. Cindy specializes in research\, measurement and strategic planning. \nHer passion for numbers and audience research have helped thousands of communicators all over the world transform their roles in their organizations by teaching them how to get the ammunition they need to build successful communication strategies that deliver results. \nIn addition to speaking at numerous conferences throughout the year\, she and her business partner and husband\, Steve Crescenzo\, co-present their often sold-out workshop\, Internal Communications Master Class. \nCindy has worked with hundreds of communicators around the world\, including \n3M\, Bayer\, Bob Evans\, Boston Medical Center\, Carlson Wagonlit\, CGI Technologies\, Discover\, John Deere\, La-Z-Boy\, Novartis\, Roche\, Lockheed Martin\, Rockwell Collins\, Target and Wells Fargo. \n  \nSteve Crescenzo \nThrough his work as a consultant\, writer\, speaker and seminar leader\, Steve Crescenzo has helped thousands of communicators around the world break the habit of creating boring\, formulaic\, jargon-ridden corporate content. \nUsing proven strategies\, tactics and best-practices\, he’s shown communicators how to take the ‘corporate’ our of corporate communications and replace it with ‘creative’— and at the same time — create content that is linked to the strategic goals of their organizations. \nSteve has been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times\, including three years in a row. He has also received top ratings at numerous IABC chapter and regional events throughout the U.S.\, Canada\, Europe\, Australia\, and New Zealand. \nAlong with his wife and business partner\, Cindy Crescenzo\, he teaches their popular and often sold-out workshop\, Internal Communications Master Class. \nSteve has worked with numerous communicators around the world\, including those at Abbott\, American Express\, Bayer\, Blackrock\, Boeing\, Chevron Corporation\, Conoco-Phillips\, Discover\, FDA\, General Motors\, Hewlett Packard\, Intel\, IRS\, Lockheed Martin\, Mayo Clinic\, McDonalds\, Nokia\, Rockwell Collins\, Social Security Administration\, Standard Chartered Bank\, Target\, The European Investment Bank\, The European Training Foundation\, and Wells Fargo.
URL:https://chicago.iabc.com/event/respect-your-employees-by-writing-for-the-reader-not-the-approver/
CATEGORIES:Conferences,Professional Development,Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20180603
DTEND;VALUE=DATE:20180607
DTSTAMP:20260411T033934
CREATED:20170816T223516Z
LAST-MODIFIED:20170816T223516Z
UID:8896-1527984000-1528329599@chicago.iabc.com
SUMMARY:2018 IABC World Conference
DESCRIPTION:  \nSave the date for the 2018 IABC World Conference\, June 3–6 at the Palais des congrès de Montréal in Montréal\, Canada! \nFor more information or to pre-register\, visit the IABC World Conference website.
URL:https://chicago.iabc.com/event/2018-iabc-world-conference/
CATEGORIES:Conferences,Networking,Professional Development
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