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X-WR-CALDESC:Events for IABC Chicago
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DTSTART;TZID=America/Chicago:20131112T110000
DTEND;TZID=America/Chicago:20131112T130000
DTSTAMP:20260411T092652
CREATED:20131111T215201Z
LAST-MODIFIED:20131111T215816Z
UID:6417-1384254000-1384261200@chicago.iabc.com
SUMMARY:Communicating the Company Brand to Employees: A Case Study
DESCRIPTION:Join IABC/Chicago on Tuesday\, November 12 for a presentation by branding and communications strategist Bob Zeni\, ABC\, of Bob Zeni & Associates\, about his recent re-branding work for the electronics supplier Molex. \nBob will facilitate a discussion around his work with Molex to define\, develop and communicate the company’s brand to employees.  Molex representatives will contribute\, giving an internal company perspective to the value of a re-branding initiative.  In the discussion\, participants will: \n\nUnderstand why the re-branding was necessary\nDiscover how the re-branding and communication efforts impacted Molex employees\nWhat Zeni did to help integrate the brand into the Molex corporate culture\n\nThanks to our sponsor\, Big Shoes Network. \nRegister Now \nDate: Tuesday\, November 12\nTime: 11:00 a.m. – 1:00 p.m.\n(11:00-11:30 a.m.\, networking; 11:30- 1:00 p.m.\, program and luncheon) \nMaggiano’s Banquet Room\n516 N. Clark\nChicago\, IL 60654 \nMembers: $35 (advance registration); $40 at the door\nNon-members: $55\nStudents (with valid ID): $15 \nAbout the presenter: \nBob Zeni\, ABC\, of Bob Zeni & Associates \nWith a diverse roster of clients ranging from start-ups to Fortune 100 corporations\, Bob Zeni & Associates consistently help companies tell their stories and build their brands in ways that contribute to the bottom line. \nThree notable projects: \n\nMcDonald’s Gold Card – Created crewmember incentive card that averaged a 15% annual increase in participation by independent restaurant owners for eight straight years.\nWalgreen World – Designed 32-page bimonthly employee magazine for ten years that increased understanding and alignment with corporate goals by employees and twice won the Ragan Report’s Magazine of the Year.\nAnning-Johnson website – Designed and implemented corporate site that drove 125% increase in inquiries from potential customers in just six months.\n\nSpecialties: \n\nComprehensive print/digital communications programs\nBranding for employee and member communications\nMagazines\, newsletters and online publications.\n\nClient Portfolio:\nAccenture\, Anson Industries\, American Bar Assn.\, American Marketing Assn.\, Bank Marketing Assn.\, Baxter Healthcare\, Bulkmatic\, ComEd\, Edelman Public Relations\, Elmhurst Memorial Hospital\, GagenMacDonald\, Global Web Systems\, Harris Bank\, Hill & Knowlton\, IRI\, ITW\, Joint Commission\, LaSalle Bank\, McDonald’s\, Molex\, Morton International\, Motorola\, Navistar\, Ragan Consulting\, Towers Watson\, Walgreens and WeberShandwick. \n  \n  \n 
URL:https://chicago.iabc.com/event/communicating-the-company-brand-to-employees-a-case-study/
LOCATION:Maggiano’s Banquet Facility\, 516 N. Clark Street\, Chicago\, IL\, 60654\, United States
CATEGORIES:Professional Development Luncheon
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DTSTART;TZID=America/Chicago:20131008T110000
DTEND;TZID=America/Chicago:20131008T130000
DTSTAMP:20260411T092652
CREATED:20131111T220209Z
LAST-MODIFIED:20131111T220209Z
UID:6424-1381230000-1381237200@chicago.iabc.com
SUMMARY:The Affordable Care Act and You
DESCRIPTION:During our October professional development luncheon\, we will talk with healthcare communication/advocacy experts Ray Valek\, ABC\, CEO\, Valek & Co\, Jim Duffett\, Executive Director\, The Campaign for Better Healthcare\, and Lindsay Resnick\, Chief Marketing Officer\, KBM Group: Health Services in detail about how the Affordable Care Act affects communicators\, small business and the healthcare consumer.
URL:https://chicago.iabc.com/event/the-affordable-care-act-and-you/
LOCATION:Maggiano’s Banquet Facility\, 516 N. Clark Street\, Chicago\, IL\, 60654\, United States
CATEGORIES:Professional Development Luncheon
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