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DTSTART:20170312T080000
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DTSTART;TZID=America/Chicago:20171107T130000
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DTSTAMP:20260612T170914
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SUMMARY:Free Webinar for IABC Members: How to Reestablish Trust in the Media 
DESCRIPTION:How to Reestablish Trust in the Media  \nPresented by Annie Scranton\n\n69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country\, and the power of influence with it. \nHow do you regain trust? What makes a good media campaign in today’s environment? How do communication specialists battle public opinion to continue advocating for their clients? One word: Storytelling. Even predating writing\, storytelling has been the most widely accepted way of communication and is the way business communicators can build trust between brands and customers. \nAnnie Scranton\, Founder of Pace PR\, will discuss the power of a good story and share insights into how to allow truth and honesty to re-enter media through storytelling. ​ \nPresenter/Annie Scranton\, is a communication consultant\, trainer and mediator with over 30 years’ experience of studying and working with international organizations\, in the field of marketing and internal communication. Her company\, The Communication Troubleshooter\, helps organizations transform culture\, engage employees and grow their potential by developing emotional intelligence and advanced communication skills through a specialized communication philosophy and model. Clients include Thomson Reuters\, Reed Elsevier\, Cambridge University Press and BSI British Standards. \nDate: 9 November 2017\nTime: 1 – 2 p.m. CDT\nFree to IABC members \nREGISTER NOW \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-how-to-reestablish-trust-in-the-media/
CATEGORIES:Webinar
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DTSTART;TZID=America/Chicago:20171010T120000
DTEND;TZID=America/Chicago:20171010T130000
DTSTAMP:20260612T170914
CREATED:20170816T225643Z
LAST-MODIFIED:20170816T230427Z
UID:8910-1507636800-1507640400@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: The Importance of Emotional Intelligence
DESCRIPTION:The Importance of Emotional Intelligence \nPresented by Penelope Newton-Hurley\n\nThis webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs\, culture\, values\, experiences)\, how it influences our behavior and how it results in our reactions to situations\, and connections with other people. Penelope Newton-Hurly will give an introduction into the components of emotional intelligence\, the impact of EI on business relationships\, efficiency and ultimately\, organizational performance\, and ways in which we can increase our EQ levels. We will discuss the four point process for more professional and compassionate communication (as used in mediation)\, focusing on non-judgement and core needs rather than perspectives and blame-language\, and offering a way to engender a culture of effective\, open\, authentic\, transparent communication within teams and across the organization. \nPresenter/Penelope Newton-Hurley\, is a communication consultant\, trainer and mediator with over 30 years’ experience of studying and working with international organizations\, in the field of marketing and internal communication. Her company\, The Communication Troubleshooter\, helps organizations transform culture\, engage employees and grow their potential by developing emotional intelligence and advanced communication skills through a specialized communication philosophy and model. Clients include Thomson Reuters\, Reed Elsevier\, Cambridge University Press and BSI British Standards. \nDate: 10 October 2017\nTime: 12 – 1 p.m. CDT\nFree to IABC members \nREGISTER NOW \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-the-importance-of-emotional-intelligence/
CATEGORIES:Webinar
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DTSTART;TZID=America/Chicago:20170928T110000
DTEND;TZID=America/Chicago:20170928T120000
DTSTAMP:20260612T170914
CREATED:20170816T224944Z
LAST-MODIFIED:20170816T225022Z
UID:8906-1506596400-1506600000@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”
DESCRIPTION:Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”\nPresented by David Lazarenko\n\nAs marketers\, are we more concerned with saving face or saving lives? In 2016\, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing\, unintended reference to male genitalia. Unfortunately\, their scramble to save face may have put a stop to one of the most successful public campaigns in years\, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially\, the stakes are high\, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it? \nPresenter/David Lazarenko\,  with nearly 20 years of marketing experience\, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift\, he has challenged clients to push the envelope to further their cause\, and experienced firsthand the frustration of seeing agencies choose reputation over results. \nDate: 28 September 2017\nTime: 11 a.m. – 12 p.m. CDT\nFree to IABC members \nREGISTER NOW \n\nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-saving-lives-or-saving-face-exposing-the-true-cost-of-playing-it-safe/
CATEGORIES:Webinar
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