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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180621T113000
DTEND;TZID=America/Chicago:20180621T140000
DTSTAMP:20260412T121857
CREATED:20180511T155442Z
LAST-MODIFIED:20180511T155516Z
UID:9410-1529580600-1529589600@chicago.iabc.com
SUMMARY:Your Personal Brand: Know What It Is and Shape It to Help You Become a Stronger Communicator
DESCRIPTION:  \nWhat’s all the commotion these days about creating your personal brand? What is a personal brand anyway and why it is important to you as a successful communicator? \nJoin us Thursday\, June 21\, as we welcome Tami Chapek\, founder of WeInspireWe and Certified Professional Coach\, as she leads us through an interactive working session on personal branding and how you can make your actions speak louder than words. \nTami’s personal branding session will give participants: \n\nA clear and specific vision for your leadership style.\nPreliminary action plan to begin to integrate the vision.\nGreater confidence and credibility – leading to greater trust and confidence from others.\nA higher perceived value in both personal and professional situations.\nAbility to stand out from other leaders.\n\nPricing:\nIABC Member: $35\nNonmember:  $50\nStudent:  $15 \nRegister today!
URL:https://chicago.iabc.com/event/your-personal-brand-know-what-it-is-and-shape-it-to-help-you-become-a-stronger-communicator/
LOCATION:Osterio via Stato\, 623 N. State\, Chicago\, IL\, 60654\, United States
CATEGORIES:Networking,Professional Development,Professional Development Luncheon
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180607T180000
DTEND;TZID=America/Chicago:20180607T200000
DTSTAMP:20260412T121857
CREATED:20180508T221346Z
LAST-MODIFIED:20180508T221638Z
UID:9401-1528394400-1528401600@chicago.iabc.com
SUMMARY:Roof Tops and River Views at Groupon Networking and Volunteer Recognition Event
DESCRIPTION:  \nJoin us Thursday\, June 7 on the roof top of Groupon’s Chicago headquarters to take in the river view and toast to the summer with IABC Chicago! Having made its debut in late 2017\, we’re excited to get a glimpse of Groupon’s amazing new roof top space while we mix and mingle with other communications professionals. Let’s also raise a glass to say “thanks” to our volunteers who served  IABC Chicago this year. \nAdmission includes drinks\, appetizers and networking galore. \nRegister here. \nDate: June 7\nTime: 6:00 – 8:00 p.m.\nLocation: Groupon Corporate Headquarters\n600 West Chicago Avenue\, Chicago\, IL 60654 \nPrice:\nMember:  $25\nNonmember:  $35\nStudent:  $5
URL:https://chicago.iabc.com/event/roof-tops-and-river-views-at-groupon-networking-and-volunteer-recognition-event/
LOCATION:Groupon Corporate Headquarters\, 600 West Chicago Ave\, Chicago\, IL\, 60654\, United States
CATEGORIES:Networking,Professional Development,Volunteer recognition
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180603
DTEND;VALUE=DATE:20180607
DTSTAMP:20260412T121857
CREATED:20170816T223516Z
LAST-MODIFIED:20170816T223516Z
UID:8896-1527984000-1528329599@chicago.iabc.com
SUMMARY:2018 IABC World Conference
DESCRIPTION:  \nSave the date for the 2018 IABC World Conference\, June 3–6 at the Palais des congrès de Montréal in Montréal\, Canada! \nFor more information or to pre-register\, visit the IABC World Conference website.
URL:https://chicago.iabc.com/event/2018-iabc-world-conference/
CATEGORIES:Conferences,Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180516T073000
DTEND;TZID=America/Chicago:20180516T090000
DTSTAMP:20260412T121857
CREATED:20180301T201129Z
LAST-MODIFIED:20180420T163737Z
UID:9265-1526455800-1526461200@chicago.iabc.com
SUMMARY:Coffee with Communicators
DESCRIPTION:  \nUh oh. A major media outlet has run a story about your company that has affected your bottom line. Everyone up to the CEO is unhappy. What do you do? \nJoin us for breakfast\, networking and a discussion with Morningstar’s Sasha Bigda\, as she walks us through a coordinated suppression plan to debunk a Wall Street Journalarticle that called their fund ratings into question. \nAll levels of communications expertise and experience are welcome and you need not be a member to attend. A light breakfast will be served. \nHosted by Morningstar. \nWednesday\, May 16\, 7:30 – 9:00 a.m. \nMorningstar\n22 West Washington Street\nChicago\, IL 60602 \nPricing: \n\n\n\nMember:\n$15\n\n\nNon-member:\n$25\n\n\nStudent:\n$5\n\n\n\nREGISTER TODAY! \n 
URL:https://chicago.iabc.com/event/save-the-date-coffee-with-communicators/
LOCATION:Morningstar\, 22 W. Washington Street\, Chicago\, IL\, 60602\, United States
CATEGORIES:Coffee with Communicators,Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180509T110000
DTEND;TZID=America/Chicago:20180509T120000
DTSTAMP:20260412T121857
CREATED:20180221T173925Z
LAST-MODIFIED:20180221T180922Z
UID:9220-1525863600-1525867200@chicago.iabc.com
SUMMARY:Webinar:  Stuck in the 20th Century? The Shifts You and Your Company Need to Make to Thrive in the 21st Century
DESCRIPTION:  \nStuck in the 20th Century? The Shifts You and Your Company Need to Make to Thrive in the 21st Century \nPresented by Maya Townsend and Martha Miser\n\nToday\, the world is a much different place than it was twenty years ago. Yet\, we still rely on approaches to strategy that were developed in the 20th century (and a few that were developed over 2000 years ago). We need to move beyond the old methods to what works in our digital\, global\, rapidly changing world. In this active\, engaging webinar\, we’ll explore the five shifts organizations and individuals need to make in order to lead strategy and communicate effectively in the 21st century.\nIn this session\, you will learn: \n\nWhat the shift to a deeply interconnected\, digitally ubiquitous\, global world means for organizations and individuals.\nThe five shifts of thinking you’ll need to succeed in strategy and communications in the 21st Century.\nThe practical implications of the five shifts to your practice.\n\nPresenter Maya Townsend helps individuals\, teams\, and organizations thrive in our networked world. Through her company\, Partnering Resources\, she uses the science underlying human relationships to make soft skills generate hard results. She serves on the Editorial Review Board for OD Practitioner. Her articles are regularly published by venues such as Inc.Com\, CIO.Com\, People + Strategy\, and Nonprofit Quarterly. As co‐editor of The Handbook for Strategic HR\, Townsend will happily tell you why you should throw out your performance reviews and why most HR departments need a total makeover. \nPresenter Martha Miser focuses on disrupting organizations\, so that people think differently about themselves and relationships\, leading to organizations that are more awake\, passionate\, human and focused—all of which adds up to better business results. Her company\, Aduro Consulting\, serves a range of domestic and multinational companies. Prior to starting her consulting business\, Miser held leadership positions in several organizations\, including Global Head of Leadership and Change for ING Bank in the Netherlands. Her newsletter\, Exploring Leadership\, examines the unique challenges of 21st century leadership. \nDate: May 9\, 2018\nTime: 11:00 a.m.–12:00 p.m. CT\nFree to IABC members \nRegister here.
URL:https://chicago.iabc.com/event/webinar-stuck-in-the-20th-century-the-shifts-you-and-your-company-need-to-make-in-order-to-thrive-in-the-21st-century/
CATEGORIES:Professional Development,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180503T180000
DTEND;TZID=America/Chicago:20180503T200000
DTSTAMP:20260412T121857
CREATED:20180416T224810Z
LAST-MODIFIED:20180426T151340Z
UID:9360-1525370400-1525377600@chicago.iabc.com
SUMMARY:How Does Your Company Spell CSR?
DESCRIPTION:  \nAn organization’s approach to corporate social responsibility (CSR) is nothing new\, and companies use many ways to define what it means to them. Does it include transparency\, sustainability\, diversity\, supply chain management\, environmentalism or social involvement? All of them? A combination? It’s different for every organization. \nJoin us for a moderated panel discussion about what modern CSR means to our panelists’ companies\, and how they communicate their position and programs to their employees and external stakeholders. \nPanelists\nMoira Knight\, Executive Director\, Communications and Corporate Citizenship\, Astellas\nElieen Buckley\, Director\, National Responsible Business Leadership Team\, PWC\nKasjha Moua\, Manager\, Corporate Responsibility and Sustainability\, Allstate \nModerator\nAnne Divita Kopacz\, Director of Communications\, Quinlan School of Business\, Loyola University\, Chicago \nEvent hosted by Astellas. \nMay 3\, 6:00-8:00 p.m. \n6:00–6:30 p.m.           Register\, networking\, hors d’oeuvres and drinks \n6:30–7:30 p.m.           Welcome\, announcements\, panel discussion \n7:30–8:00 p.m.           Q&A\, wrap up \nRegister today! \n\n\n\nIABC Member:\n$35\n\n\nNon-member:\n$50\n\n\nStudent:\n$15\n\n\n\n 
URL:https://chicago.iabc.com/event/save-the-date-how-does-your-company-spell-csr/
LOCATION:Astellas\, 1 Astellas Way\, Northbrook\, IL\, 60062\, United States
CATEGORIES:Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180426T180000
DTEND;TZID=America/Chicago:20180426T200000
DTSTAMP:20260412T121857
CREATED:20180301T200156Z
LAST-MODIFIED:20180426T151703Z
UID:9262-1524765600-1524772800@chicago.iabc.com
SUMMARY:Rapido!
DESCRIPTION:  \nQuick! Tell us a compelling story – a soup-to-nuts story – that includes the main character\, plot\, conflict and conclusion. Easy\, right? Now do it in under five minutes. \nThat’s what Rápido is all about. Rápido\, the Spanish word for “rapid\,” is our annual high-octane event that challenges presenters to share an innovative campaign in under five minutes\, using no more than 20 slides. \nThis year\, we’ve invited a wide range of professionals to talk with us about a winning campaign\, its strategy\, results and lessons learned. \nBelow is the list of presenters\, their companies and their topics. \nJolean Olson\, Vice President\, Scenic Road\nG&S Communications and Scenic Road\nLegacy. Farmers can rely on very few products for controlling weeds over time. We showcase one product’s longevity and brand loyalty through a content campaign. \nJane Hoffman\, Consultant\nGagen MacDonald\nCountdown to Day One: Creating DowDuPont. \nGabrielle Loring\, Senior Consultant\nROC Group\nHelping Littelfuse Associates Navigate Complex Medical Benefits. \nSara Mee\, Senior Director\, Corporate Communications\nTransunion\nTransUnion’s Data Incident Response Communications. \nDana Mellecker\, Global Vice President\, Marketing and Communications\nInvestis\nHow to get your picture in the Wall Street Journal. \nMelisa O’Keefe\, Vice President\nGravel\nGravel XP presents an inside look at the brand launch of Smith & Forge Hard Cider\, a new alcoholic beverage with a ‘gritty but great’ brand identity. \nPrash Sabharwal\, Senior Digital Manager\nGolin\nMacDonald’s Bling Mac. In February 2018\, McDonald’s tapped into a cultural trend to create an object of desire that had everyone tweeting their love for the Big Mac. \nThis is a great opportunity for attendees to learn what goes into planning and executing winning campaigns that propel company brand awareness thought innovative tactics that get noticed. Attendees will have the opportunity to ask questions after the presentations. \nRápido! \nHosted by Gagen MacDonald\n35 East Wacker Drive\,\nSuite 700\nChicago\, IL \nApril 26\, 2018\n6:00-8:00 p.m. \n\n\n\n6:00-6:30 p.m.\nRegistration and networking\n\n\n\n6:30-7-30 p.m.\nPresentations\n\n\n\n7:30-8:00 p.m.\nQ&A\n\n\n\n\nPricing \n\n\n\nMember:\n$35\n\n\nNon-member:\n$50\n\n\nStudent:\n$15\n\n\n\nREGISTER TODAY! \nAbout Our Event Host\nGagen MacDonald is a strategy execution consulting firm specializing in internal communication\, employee engagement\, culture change and leadership development. The firm works inside companies to move corporate and operating strategies off the shelf and into the workplace\, turning them into reality.
URL:https://chicago.iabc.com/event/rapido/
LOCATION:Hosted by Gagen MacDonald\, 35 E. Wacker Drive\, Suite 700\, Chicago\, IL\, 60601\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180425T110000
DTEND;TZID=America/Chicago:20180425T120000
DTSTAMP:20260412T121857
CREATED:20180221T173615Z
LAST-MODIFIED:20180221T180952Z
UID:9218-1524654000-1524657600@chicago.iabc.com
SUMMARY:Webinar:  How to Define\, Articulate and Activate Your Company’s Purpose
DESCRIPTION:  \nHow to Define\, Articulate and Activate Your Company’s Purpose \nPresented by Guusje Bendelert\n\nIn today’s climate\, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But\, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines\, International Paper and Qualcomm around integrating purpose into their communications\, we have seen the tangible benefits purpose can bring to any organization. \nIn this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders. \nPresenter Guusje Bendelert is a founding partner and chief strategy and creative of thinkPARALLAX\, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding\, strategy and citizenship expert\, Bendelert helps companies articulate\, communicate and activate their purpose to enhance performance\, engagement and reputation. \nDate: April 25\, 2018\nTime: 11:00 a.m.–12:00 p.m. CT\nFree to IABC members \nRegister here.
URL:https://chicago.iabc.com/event/webinar-how-to-define-articulate-and-activate-your-companys-purpose/
CATEGORIES:Professional Development,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180412T113000
DTEND;TZID=America/Chicago:20180412T140000
DTSTAMP:20260412T121857
CREATED:20180301T194856Z
LAST-MODIFIED:20180322T212214Z
UID:9259-1523532600-1523541600@chicago.iabc.com
SUMMARY:Professional Development Luncheon:  How to be Your Organization’s Go-To Speechwriter
DESCRIPTION:  \nCrafting powerful speeches and remarks requires more than a flair for writing. But what are those things? Don’t miss this special presentation by Mary Jo Bohr\, a communications and speechwriting pro who’s written speeches for scores of CEOs and other executives. In her presentation she’ll explore: \n— The key differences between writing for the “ear” and writing for the “eye.”\n— How to make “tired” topics sound fresh … even riveting.\n— Keys to capturing the voice and style of the person you’re writing for.\n— How to grab and keep an audience’s attention. \nWhether you’re a seasoned writer or someone newer to the field\, you’ll be glad you joined us. A full lunch will be served. \nApril 12\n11:30am – 2:00 PM\nOsteria via Stato\n620 N State St. \nPricing: \n\n\n\nMember:\n$35\n\n\nNon-member:\n$50\n\n\nStudent:\n$15\n\n\n\nREGISTER HERE.
URL:https://chicago.iabc.com/event/pd-luncheon-how-to-be-your-organizations-go-to-speechwriter/
LOCATION:Osterio via Stato\, 623 N. State\, Chicago\, IL\, 60654\, United States
CATEGORIES:Networking,Professional Development,Professional Development Luncheon
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180410T180000
DTEND;TZID=America/Chicago:20180410T200000
DTSTAMP:20260412T121857
CREATED:20180301T193948Z
LAST-MODIFIED:20180403T204900Z
UID:9256-1523383200-1523390400@chicago.iabc.com
SUMMARY:Annual Open Forum Meeting
DESCRIPTION:  \nGet to know IABC Chicago!  The IABC Chicago Board of Directors invites members and nonmembers to our annual Open Forum Meeting on Tuesday\, April 10\, 2018. \nWe have opened this meeting to all to provide an opportunity to share plans for coming months and to solicit ideas regarding ways we can better serve our members. \nTuesday\, April 10\, 2018\n6:00–8:00 p.m.\nROC Group\n300 E. Randolph St.\, Suite 3400\nChicago\, IL \nLight refreshments will be provided.  \nFREE TO ATTEND\, BUT PLEASE RSVP TO dgomez3488@gmail.com BY APRIL 1. \n  \n 
URL:https://chicago.iabc.com/event/annual-open-board-meeting/
LOCATION:ROC Group\, 300 E Randolph St.\, Suite 3400\, Chicago\, IL\, United States
CATEGORIES:Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180329T110000
DTEND;TZID=America/Chicago:20180329T120000
DTSTAMP:20260412T121857
CREATED:20180221T173257Z
LAST-MODIFIED:20180221T184222Z
UID:9215-1522321200-1522324800@chicago.iabc.com
SUMMARY:Webinar:  Be a Talent Magnet—How to Retain\, Engage and Attract the Millennial Workforce
DESCRIPTION:  \nBe a Talent Magnet—How to Retain\, Engage and Attract the Millennial Workforce  \nPresented by Jeff Butler\n\nRecently\, the millennial generation took the stage as a the largest generation in the U.S. workforce. Millennials (also known as Generation Y)\, born between 1981 to 2000\, are your current and future leaders and they are bringing tremendous change\, innovation and opportunity. In this program\, you will hear up-to-the-minute data and case studies\, as author Jeff Butler helps you better understand your organization’s millennials and provides actionable strategies to leverage the potential of this upcoming and rising generation. \nKey learning points: \n\nLearn what message is enticing to attract millennial talent to your company\, even if you don’t have a strong brand.\nDiscover strategies to manage millennial talent for maximal retention.\nRetention strategies companies are using that lead to 96 percent retention rates over a three year period.\n\nPresenter Jeff Butler is a​ ​speaker\,​ ​author​ ​and​ ​passionate​ ​millennial​ ​who​ ​helps​ ​organizations​ ​improve​ ​their​ ​retention of​ ​millennial​ ​employees.​ ​A​ ​native​ ​Californian​ ​and​ ​raised​ ​in​ ​Silicon​ ​Valley\,​ he​ ​has​ ​spent​ ​his​ ​entire​ ​life​ ​during​ ​the​ ​highest​ ​pattern of​ ​employee​ ​turnover​ ​in​ ​recorded​ ​history.​ ​Graduating​ ​from​ ​UC​ ​Berkeley​ ​with​ ​a​ ​degree​ ​in​ ​Computer​ ​Science\,​ Butler ​experienced the​ ​competition​ ​and​ ​challenges​ ​of​ ​recruiting\,​ ​attracting ​and​ ​retaining​ ​top​ ​talent​ ​first​ ​hand.​ ​Unlike​ ​other​ ​experts​ ​on​ ​millennials\, he​ ​has​ ​been​ ​in​ ​the​ ​trenches​ ​of​ ​what​ ​it​ ​means​ ​to​ ​be​ ​a​ ​millennial​ ​and​ ​what​ ​it​ ​takes​ ​to​ ​retain​ ​and​ ​keep​ ​them​ ​engaged.​ ​With​ ​Butler​‘s versatile​ ​background\,​ ​he​ ​has​ ​helped​ ​fortune​ ​500​ ​companies​ ​and​ ​thousands​ ​of​ ​professionals​ ​across​ ​the​ ​United​ ​States—in addition​ ​to​ ​appearing​ ​on​ ​TEDx​ ​in​ ​both​ ​2016​ ​and​ ​2017. \nDate: March 29\, 2018\nTime: 11 a.m.–12:00 p.m. CT\nFree to IABC members \nRegister here.
URL:https://chicago.iabc.com/event/webinar-be-a-talent-magnet-how-to-retain-engage-and-attract-the-millennial-workforce/
CATEGORIES:Professional Development,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180322T173000
DTEND;TZID=America/Chicago:20180322T193000
DTSTAMP:20260412T121857
CREATED:20180301T193449Z
LAST-MODIFIED:20180301T201900Z
UID:9253-1521739800-1521747000@chicago.iabc.com
SUMMARY:Young Professionals:  Luck O’ the IABC Networking Bash
DESCRIPTION:  \nCelebrate an extended St. Patty’s Day with your favorite communications professionals at Lizzie McNeill’s Irish Pub in Streeterville from 5:30-7:30 p.m. on Thursday\, March 22! Join us for great networking opportunities with your IABC Chicago friends. \nThe event is open to professionals of all ages\, and you need not be an IABC member to participate. The small fee covers your first drink\, light appetizers and a night of low-pressure fun and networking with the finest group of communicators Chicago has to offer. \nTuesday\, March 22 from 5:30-7:30.p.m. \nLizzie McNeill’s Irish Pub\n400 N. McClurg Court\nChicago\, IL \nPricing: \n\n\n\nMember:\n$15\n\n\nNon-Member:\n$25\n\n\nStudent:\n$5\n\n\n\nREGISTER HERE.
URL:https://chicago.iabc.com/event/young-professionals-luck-o-the-iabc-networking-bash/
LOCATION:Lizzie McNeill’s Irish Pub\, 400 N McClurg Court\, Chicago \, 60611\, United States
CATEGORIES:Networking,Professional Development,Young Professionals networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180222T180000
DTEND;TZID=America/Chicago:20180222T203000
DTSTAMP:20260412T121857
CREATED:20180109T005523Z
LAST-MODIFIED:20180122T171113Z
UID:9177-1519322400-1519331400@chicago.iabc.com
SUMMARY:Professional Development Event “Unleash the Power of Storytelling: Win Hearts\, Change Minds\, Get Results”
DESCRIPTION:  \n  \nEvery organization\, be it a Fortune 500 company\, a nonprofit or a startup\, needs a story that captures the “why” beyond the “what” and communicates your purpose\, brand and relevance in a way that’s unique and compelling. Yet\, too often we resort to rattling off dry data points like lists of services or products\, target markets\, head counts and revenue figures. \nIn this interactive session\, Rob Biesenbach will talk about why stories more effective than data\, examine the key components to any successful company story and review examples of the good\, the bad\, and the ugly. Then you’ll have the chance to construct\, refine and share your own story. \nFeb. 22\, 6:00 p.m. – 8:30 p.m. \nRegister here. \nAbout Rob Biesenbach \nThrough workshops\, consulting and books\, Rob Biesenbach helps leaders communicate with purpose\, power and impact so they can achieve their business goals. \nRob is a former vice president at Ogilvy PR\, press secretary to the Ohio Attorney General and a nonprofit and association executive. He’s also a Second City trained actor who brings a little show business style to the subject of business communications. \nHis latest book is Unleash the Power of Storytelling: Win Hearts\, Change Minds\, Get Results\, on which this presentation is based.
URL:https://chicago.iabc.com/event/save-the-date-professional-development-event-unleash-the-power-of-storytelling-win-hearts-change-minds-get-results/
LOCATION:Industrious\, 171 North Aberdeen\, Suite 400\, Chicago\, IL\, 60607\, United States
CATEGORIES:Networking,Professional Development,Professional Development Luncheon,Professional Development Luncheon
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180215T130000
DTEND;TZID=America/Chicago:20180215T140000
DTSTAMP:20260412T121857
CREATED:20180103T191555Z
LAST-MODIFIED:20180103T191741Z
UID:9152-1518699600-1518703200@chicago.iabc.com
SUMMARY:Webinar:  How to Use Video to Enhance Executive Communication
DESCRIPTION:Solution provider webinar: How to Use Video To Enhance Executive Communication \nOne of the biggest differences between high performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often members of the C-suite hide behind others to convey their vision for the company. While they may think it is more efficient to communicate indirectly\, they are doing little to endear themselves to their employees. \nStreaming video allows executives to engage in interactive live communicate with all employees no matter where they are located. It is for this reason that many corporate communications departments are choosing to host All-Hands and Town Hall meetings with this technology. \nIn this webinar\, we will discuss: \n\nThe benefits of using video for executive messaging.\nHow to prep your executives to communicate with video.\nTips for selecting a video platform for executive communication.\n\nPresenter/Bill Accola\, is vice president\, professional services & customer success at MediaPlatform. He is responsible for delivering integrated solutions to address the challenging business requirements of MediaPlatform’s customers. He brings an advanced understanding of project management tools and best-practice methodology to manage complex\, multi-disciplinary projects. Previously\, he served as executive director of business development for the news distribution industry leader Marketwire. \n  \nShazia Haq is senior content marketing manager at MediaPlatform. Haq has a professional background in b2b content marketing and technology writing. She earned her master’s degree in international politics from NYU and her undergraduate degree in print journalism from the University of Southern California. \n  \nDate: 15 February 2018\nTime: 1– 2 p.m. CST\nFree to the public \nREGISTER NOW
URL:https://chicago.iabc.com/event/webinar-how-to-use-video-to-enhance-executive-communication/
CATEGORIES:Professional Development Luncheon,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180201T113000
DTEND;TZID=America/Chicago:20180201T140000
DTSTAMP:20260412T121857
CREATED:20180109T004759Z
LAST-MODIFIED:20180109T010420Z
UID:9173-1517484600-1517493600@chicago.iabc.com
SUMMARY:Professional Development Luncheon "Becoming a Trusted Advisor"
DESCRIPTION:  \nIf you work in the communications business\, you no doubt have come across someone who is a natural at owning a room\, a pro at giving feedback clients will listen to or being the “go-to” person when all else fails. \nHow did they get there? More importantly\, how can you get there? \nJoin us as we welcome Chris Varones\, founder of Aesop Communications Group\, who will take us through some steps to become that go-to advisor for your clients\, your peers\, or your boss. \nHere’s what you’ll learn:\n– Characteristics of a trusted advisor\n– Actionable tips on becoming a trusted advisor\n– Why all clients want and need a trusted advisor. \nFebruary 1\, 2018  11:30 a.m. – 2:00 p.m. \n\n\n\n11:30 – noon\nRegistration and networking\n\n\nnoon – 12:30 p.m\nLunch\n\n\n12:30 – 1:30 p.m.\nPresentation and Q&A\n\n\n1:30  – 2:00 p.m.\nWrap up\n\n\n\nThis event is open to professionals of all levels and you need not be an IABC member to attend. Lunch is included in event pricing. \nMembers advance registration:  $35\nNonmembers:  $50\nStudents:  $15\nMembers at the door:  $40 \nREGISTER NOW \nAbout Chris Varones \nChris is the founder and principal of Aesop Communications Group based in Chicago. Chris recognized the importance of being a trusted advisor early in his career and considers it a lifelong endeavor. Before founding Aesop\, Chris worked at Burson-Marsteller\, Hill + Knowlton Strategies\, MWWPR and the Illinois House of Representatives. \n  \nDetails \nNorthern Trust\n181 W. Madison St.\, Englewood Room\, 7th floor\nChicago\nA photo ID will be required when checking in at the security desk. \nParking options: \nWMW Self Park\n172 W Madison St. \nThe Poetry Garage\n201 W. Madison St.
URL:https://chicago.iabc.com/event/save-the-date-professional-development-luncheon-becoming-a-trusted-advisor-on-feb-1/
LOCATION:Northern Trust\, 181 W. Madison St.\, Englewood Room\, 7th floor\, Chicago\, IL\, 60603\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180130T150000
DTEND;TZID=America/Chicago:20180130T160000
DTSTAMP:20260412T121857
CREATED:20180103T190818Z
LAST-MODIFIED:20180103T190818Z
UID:9149-1517324400-1517328000@chicago.iabc.com
SUMMARY:Webinar:  Crafting and Telling the Story of Your Strategy
DESCRIPTION:Crafting and Telling the Story of Your Strategy \nPresented by Shawn Callahan \nIt’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is. \nUsing industry case studies\, this presentation will highlight: \n\nWhy communicating strategy fails.\nHow strategy can be converted into a co-designed story that can be told and retold\, so everyone has clarity on what the organization is trying to achieve.\nIdentifying and tackling anti-stories that prevent progress.\n\n  \nIn this webinar\, you will learn: \n\nHow to craft a strategy story that is owned by your most important influencers.\nWhat a business story looks and sounds like and how to spot good ones.\nThree big mistakes novices make when starting out with story techniques.\n\nPresenter Shawn Callahan\, is the author of Putting Stories to Work and the founder at Anecdote\, the world’s largest business storytelling company. Shawn started his career in tech with companies such as Oracle and IBM but realized that\, at the end of the day\, it was the human factors that determined the success of any enterprise. In 2004 he founded Anecdote\, a firm that helps leaders and sellers find and tell great oral stories. He works with Global 1\,000 companies and a global network of partners. Shawn’s book\, Putting Stories to Work\, won a gold medal in the 2017 Axiom business book awards in the category of Networking (social networking\, communication skills). \nDate: 30 January 2018\nTime: 3-4 p.m. CST\nFree to IABC members \nREGISTER NOW
URL:https://chicago.iabc.com/event/webinar-crafting-and-telling-the-story-of-your-strategy/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180130
DTEND;VALUE=DATE:20180131
DTSTAMP:20260412T121857
CREATED:20170927T221817Z
LAST-MODIFIED:20170927T221817Z
UID:9037-1517270400-1517356799@chicago.iabc.com
SUMMARY:IABC Gold Quill Awards Late Entry Deadline
DESCRIPTION:Every year\, IABC’s Gold Quill Awards program recognizes work from around the world that soars to new heights. \nFor more than 40 years\, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication\, innovation and passion of communicators on a global scale. Since 2008\, more than 4\,451 projects have been entered in the Gold Quill Awards. \nAre you ready to soar? Share your best work by entering the 2018 IABC Gold Quill Awards program!  More information is available here on www.iabc.com. \nLate deadline:  January 30\, 2018
URL:https://chicago.iabc.com/event/iabc-gold-quill-awards-late-entry-deadline/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180125T173000
DTEND;TZID=America/Chicago:20180125T193000
DTSTAMP:20260412T121857
CREATED:20180109T003457Z
LAST-MODIFIED:20180109T010244Z
UID:9167-1516901400-1516908600@chicago.iabc.com
SUMMARY:Young Professionals Mid-Winter Social @ Concrete Cowboy in River North
DESCRIPTION:  \nIt’s winter in Chicago and we all need a place to warm up on the way home from a long day at work. So come kick up your boots and enjoy a drink and some appetizers as you network with Chicago’s brightest communications compadres. First drink is on us! \nThis event is open to professionals of all ages\, and you need not be an IABC member to attend. A small fee covers your first drink\, light appetizers and a wonderful evening of great company and conversation with IABC Chicago friends and colleagues. \nDetails: \nJanuary 25\, 2018  5:30 – 7:30 p.m. \nConcrete Cowboy\n646 North Franklin Street\nChicago \n$15 members\n$25 non-members\n$5 students \nRegister now.
URL:https://chicago.iabc.com/event/9167/
LOCATION:Concrete Cowboy\, 646 N. Franklin Street\, Chicago\, IL\, 60654\, United States
CATEGORIES:Networking,Professional Development Luncheon,Professional Development Luncheon,Young Professionals networking
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180110
DTEND;VALUE=DATE:20180111
DTSTAMP:20260412T121857
CREATED:20170927T221531Z
LAST-MODIFIED:20170927T221531Z
UID:9035-1515542400-1515628799@chicago.iabc.com
SUMMARY:IABC Gold Quill Awards Entry Deadline
DESCRIPTION:Every year\, IABC’s Gold Quill Awards program recognizes work from around the world that soars to new heights. \nFor more than 40 years\, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication\, innovation and passion of communicators on a global scale. Since 2008\, more than 4\,451 projects have been entered in the Gold Quill Awards. \nAre you ready to soar? Share your best work by entering the 2018 IABC Gold Quill Awards program!  More information is available here on www.iabc.com. \nDeadline:  January 10\, 2018
URL:https://chicago.iabc.com/event/iabc-gold-quill-awards-entry-deadline/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171214T180000
DTEND;TZID=America/Chicago:20171214T203000
DTSTAMP:20260412T121857
CREATED:20171118T163001Z
LAST-MODIFIED:20171122T171536Z
UID:9100-1513274400-1513283400@chicago.iabc.com
SUMMARY:IABC Chicago Holiday Party
DESCRIPTION:  \nThe end of the year is near and we are ready to celebrate! Join us for IABC Chicago’s annual holiday party on Thursday\, December 14\, 2017 in Beatrix’s beautiful new Fulton Market location. Mingle and network with fellow communications professionals as we slow down and enjoy each other’s company in the midst of the hustle and bustle of the season. All are welcome. Appetizers and drinks are included. \nThursday\, December 14\, 2017\n6:00 – 8:30 p.m. \nBeatrix – Fulton Market\n834 W Fulton Market\n(West Loop)\nChicago\, IL 60607 \nMembers- $35\nNon-Members- $45\nStudents- $15 \nREGISTER HERE
URL:https://chicago.iabc.com/event/save-the-date-iabc-chicago-holiday-party/
LOCATION:Beatrix Fulton Market\, 834 W Fulton Market\, Chicago\, IL\, 60607\, United States
CATEGORIES:Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171207T120000
DTEND;TZID=America/Chicago:20171207T130000
DTSTAMP:20260412T121857
CREATED:20171019T020730Z
LAST-MODIFIED:20171019T020730Z
UID:9089-1512648000-1512651600@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: Performance Reviews that Actually Enhance Performance
DESCRIPTION:  \nPresented by Jay Sullivan\n\nCommunication plays a vital role in delivering a successful performance review. However\, finding the right words may not always be easy. Without proper planning\, you run the risk of missing opportunities for growth and not addressing issues that could hinder progress. \nIn this session\, Jay Sullivan will walk attendees through giving and receiving an annual review to support the goals of the company and grow the individual. This webinar will cover strategies and tactics to plan for\, engage in and follow through on the most important conversation most employees have all year. \nPresenter/Jay Sullivan helps professionals have greater impact by teaching them to focus on the needs of their audiences\, in group or one-on-one coaching arrangements. He works closely with the learning and development professionals at many global organizations to customize communication skills solutions for their teams. Prior to joining Exec I Comm\, Sullivan spent nine years as a practicing attorney. He is also the author of Simply Said: Communicating Better at Work and Beyond. \nDate: 7 December 2017\nTime: 12:00 – 1:00 p.m. CST \nREGISTER NOW \nFree to IABC members \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-performance-reviews-that-actually-enhance-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171116T110000
DTEND;TZID=America/Chicago:20171116T120000
DTSTAMP:20260412T121857
CREATED:20171019T020139Z
LAST-MODIFIED:20171019T020308Z
UID:9086-1510830000-1510833600@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members:  Exploring the Convergence of Internal and External Communication
DESCRIPTION:  \nPresented by Katie Macaulay and Mario Theodorou \nSocial media continues to have a profound impact on the communication landscape. A significant change for practitioners has been the convergence of internal and external communication. Once discrete practices with their own teams\, processes and audiences\, they are now forging ever-closer ties. \nWhat are the implications for communicators on both sides of the fence? Is it possible—or beneficial—to merge both disciplines? Or are there important differences that must be understood and respected? \nTwo experienced consultants on each side of the internal/external divide explore this shift in the media landscape. \nPresenter/Katie Macaulay brings the internal perspective having spent a 27-year career in employee communication. Today\, Katie is managing director of AB\, the UK’s longest established employee communications agency\, founded in 1964. Her book\, “From Cascade to Conversation\,” explores the future of internal communication and was the subject of a popular presentation at the 2017 IABC World Conference. \nPresenter/Mario Theodorou is an experienced digital director and evangelist. As head of digital at News International—one of the UK’s oldest and biggest newspaper groups—Mario was instrumental in helping this traditional media organization embrace the web. Theodorou recently joined AB to help a diverse range of organizations explore the benefits of digital\, social and mobile technology. \nDate: 16 November 2017\nTime: 11 a.m. – 12 p.m. CDT\nFree to IABC members \nREGISTER NOW \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-exploring-the-convergence-of-internal-and-external-communication/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171116T073000
DTEND;TZID=America/Chicago:20171116T090000
DTSTAMP:20260412T121857
CREATED:20171016T223327Z
LAST-MODIFIED:20171107T210433Z
UID:9059-1510817400-1510822800@chicago.iabc.com
SUMMARY:Coffee with Communicators: Experiential Marketing
DESCRIPTION:Join us for Coffee with Communicators on Nov. 16 to learn about what experiential marketing is and why it’s trending as a new tool for communicators and marketers. \nPlease join us for breakfast and networking as we welcome Melisa O’Keeffe and Kristin Quinn of Gravel Experiential who will guide us through their work in experiential marketing and demonstrate how they combine it with more traditional marketing techniques to create measurable ROI. \nAll levels of communications expertise and experience are welcome and you need not be a member of IABC to attend. \nRegister here. \nEvent pricing: \nMember:  $15\nNonmember:  $25\nStudent:  $5
URL:https://chicago.iabc.com/event/coffee-with-communicators-nov-16/
LOCATION:Women’s Athletic Club\, 626 N. Michigan Avenue\, Chicago\, IL\, 60611\, United States
CATEGORIES:Coffee with Communicators,Networking,Professional Development
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20171115
DTEND;VALUE=DATE:20171116
DTSTAMP:20260412T121857
CREATED:20170927T220848Z
LAST-MODIFIED:20170927T220848Z
UID:9032-1510704000-1510790399@chicago.iabc.com
SUMMARY:IABC Gold Quill Awards Early Bird Entry Deadline
DESCRIPTION:  \nEvery year\, IABC’s Gold Quill Awards program recognizes work from around the world that soars to new heights. \nFor more than 40 years\, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication\, innovation and passion of communicators on a global scale. Since 2008\, more than 4\,451 projects have been entered in the Gold Quill Awards. \nAre you ready to soar? Share your best work by entering the 2018 IABC Gold Quill Awards program!  More information is available here on www.iabc.com. \nEarly-bird deadline: 15 November 2017
URL:https://chicago.iabc.com/event/iabc-gold-quill-awards-early-bird-entry-deadline/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171107T130000
DTEND;TZID=America/Chicago:20171107T140000
DTSTAMP:20260412T121857
CREATED:20170816T230116Z
LAST-MODIFIED:20171019T015428Z
UID:8912-1510059600-1510063200@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: How to Reestablish Trust in the Media 
DESCRIPTION:How to Reestablish Trust in the Media  \nPresented by Annie Scranton\n\n69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country\, and the power of influence with it. \nHow do you regain trust? What makes a good media campaign in today’s environment? How do communication specialists battle public opinion to continue advocating for their clients? One word: Storytelling. Even predating writing\, storytelling has been the most widely accepted way of communication and is the way business communicators can build trust between brands and customers. \nAnnie Scranton\, Founder of Pace PR\, will discuss the power of a good story and share insights into how to allow truth and honesty to re-enter media through storytelling. ​ \nPresenter/Annie Scranton\, is a communication consultant\, trainer and mediator with over 30 years’ experience of studying and working with international organizations\, in the field of marketing and internal communication. Her company\, The Communication Troubleshooter\, helps organizations transform culture\, engage employees and grow their potential by developing emotional intelligence and advanced communication skills through a specialized communication philosophy and model. Clients include Thomson Reuters\, Reed Elsevier\, Cambridge University Press and BSI British Standards. \nDate: 9 November 2017\nTime: 1 – 2 p.m. CDT\nFree to IABC members \nREGISTER NOW \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-how-to-reestablish-trust-in-the-media/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171102T120000
DTEND;TZID=America/Chicago:20171102T140000
DTSTAMP:20260412T121857
CREATED:20171010T214407Z
LAST-MODIFIED:20171016T225350Z
UID:9044-1509624000-1509631200@chicago.iabc.com
SUMMARY:November Professional Development Luncheon: Trends Shaping the Way We Approach Social Media Today
DESCRIPTION:  \nJoin us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions. \nAttendees will take away information about: \n\nHow to harness the organic equity of influencers.\nKey trends in social media and how you can ensure you’re effectively applying them to your social media strategy.\n\n\n\n\nTuesday\, Nov. 2:\n\n\n\n12:00 – 12:20 p.m.\nArrival\, registration\, networking\n\n\n12:20 – 12:50 p.m.\nWelcome and lunch\n\n\n12:50 – 1:10 p.m.\nGolin presentation about the need for more relevant\, authentic and breakthrough influencer marketing; social media tools used by the Millennial workforce; and social listening and analytics.\n\n\n1:10 – 1:40 p.m.\nTours of the “Bridge”\n\n\n1:40 – 2:00 p.m.\nGroup discussion\n\n\n\nThis event is open to professionals of all levels and you need not be an IABC member to attend.  Register here. \nEvent pricing: \nMembers:  $35\nNonmembers:  $50\nStudents:  $15\nMembers at the door:  $40
URL:https://chicago.iabc.com/event/november-professional-development-luncheon-trends-shaping-the-way-we-approach-social-media-today/
LOCATION:Golin\, 875 N. Michigan Avenue\, Chicago\, IL\, 60611\, United States
CATEGORIES:Networking,Professional Development,Professional Development Luncheon
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171025T113000
DTEND;TZID=America/Chicago:20171025T133000
DTSTAMP:20260412T121857
CREATED:20170921T153022Z
LAST-MODIFIED:20170921T164654Z
UID:9006-1508931000-1508938200@chicago.iabc.com
SUMMARY:October Professional Development Luncheon: Navigating Emotional Change to Influence\, Engage and Mobilize Employees
DESCRIPTION:  \nHelp kickstart IABC’s fall season with a networking luncheon and interactive session led by Chris Williams\, managing director of Root Inc. Chris will guide us through a discussion about how organizations can navigate the emotional implications of change on employees by taking a more thoughtful and systematic approach to ensuring emotional and intellectual engagement. \n\n\n\n11:30 – 12:00 p.m.\nRegistration and networking\n\n\n12:00 – 12:30 p.m.\nLunch begins\n\n\n12:30 – 1:15 p.m.\nPresentation and Q&A\n\n\n1:15 – 1:30 p.m.\nWrap up\n\n\n\nThis event is open to professionals of all levels and you need not be an IABC member to attend. \nRegister here. \nEvent pricing: \nMembers:  $35\nNonmembers:  $50\nStudents:  $15\nMembers at the door:  $40 \n 
URL:https://chicago.iabc.com/event/october-professional-development-luncheon-navigating-emotional-change-to-influence-engage-and-mobilize-employees/
CATEGORIES:Networking,Professional Development,Professional Development Luncheon
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171012T173000
DTEND;TZID=America/Chicago:20171012T193000
DTSTAMP:20260412T121857
CREATED:20170914T164315Z
LAST-MODIFIED:20170914T164315Z
UID:8982-1507829400-1507836600@chicago.iabc.com
SUMMARY:Stein and Dine: An IABC Chicago Young Professionals Oktoberfest Event!
DESCRIPTION:  \nFall into one of Chicago’s most talented groups of communications professionals by joining us at an Oktoberfest Happy Hour at Bohemian House in River North from 5:30 p.m. to 7:30 p.m. on Thursday\, October 12! Come for the happy hour specials\, stay for the fun and friendly networking with a unique mix of professionals whose areas of expertise cover a wide spectrum of communications practices. \nThis event is open to professionals of all ages\, and you need not be an IABC member to attend. A small fee covers your first drink\, light appetizers and a wonderful evening of great company and conversation with IABC Chicago friends and colleagues. \nRegister here. \n$15 members\, $25 non-members\, $5 students.
URL:https://chicago.iabc.com/event/stein-and-dine-an-iabc-chicago-young-professionals-oktoberfest-event/
CATEGORIES:Networking,Professional Development Luncheon,Young Professionals networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171010T120000
DTEND;TZID=America/Chicago:20171010T130000
DTSTAMP:20260412T121857
CREATED:20170816T225643Z
LAST-MODIFIED:20170816T230427Z
UID:8910-1507636800-1507640400@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: The Importance of Emotional Intelligence
DESCRIPTION:The Importance of Emotional Intelligence \nPresented by Penelope Newton-Hurley\n\nThis webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs\, culture\, values\, experiences)\, how it influences our behavior and how it results in our reactions to situations\, and connections with other people. Penelope Newton-Hurly will give an introduction into the components of emotional intelligence\, the impact of EI on business relationships\, efficiency and ultimately\, organizational performance\, and ways in which we can increase our EQ levels. We will discuss the four point process for more professional and compassionate communication (as used in mediation)\, focusing on non-judgement and core needs rather than perspectives and blame-language\, and offering a way to engender a culture of effective\, open\, authentic\, transparent communication within teams and across the organization. \nPresenter/Penelope Newton-Hurley\, is a communication consultant\, trainer and mediator with over 30 years’ experience of studying and working with international organizations\, in the field of marketing and internal communication. Her company\, The Communication Troubleshooter\, helps organizations transform culture\, engage employees and grow their potential by developing emotional intelligence and advanced communication skills through a specialized communication philosophy and model. Clients include Thomson Reuters\, Reed Elsevier\, Cambridge University Press and BSI British Standards. \nDate: 10 October 2017\nTime: 12 – 1 p.m. CDT\nFree to IABC members \nREGISTER NOW \nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-the-importance-of-emotional-intelligence/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170928T110000
DTEND;TZID=America/Chicago:20170928T120000
DTSTAMP:20260412T121857
CREATED:20170816T224944Z
LAST-MODIFIED:20170816T225022Z
UID:8906-1506596400-1506600000@chicago.iabc.com
SUMMARY:Free Webinar for IABC Members: Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”
DESCRIPTION:Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe”\nPresented by David Lazarenko\n\nAs marketers\, are we more concerned with saving face or saving lives? In 2016\, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing\, unintended reference to male genitalia. Unfortunately\, their scramble to save face may have put a stop to one of the most successful public campaigns in years\, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially\, the stakes are high\, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it? \nPresenter/David Lazarenko\,  with nearly 20 years of marketing experience\, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift\, he has challenged clients to push the envelope to further their cause\, and experienced firsthand the frustration of seeing agencies choose reputation over results. \nDate: 28 September 2017\nTime: 11 a.m. – 12 p.m. CDT\nFree to IABC members \nREGISTER NOW \n\nIABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
URL:https://chicago.iabc.com/event/free-webinar-for-iabc-members-saving-lives-or-saving-face-exposing-the-true-cost-of-playing-it-safe/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR