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DTSTART;TZID=America/Chicago:20170307T173000
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UID:8543-1488907800-1488916800@chicago.iabc.com
SUMMARY:Northern Trust: Keeping a Brand Fresh\, Relevant and True
DESCRIPTION:March 7\, 2017 from 5:30-8:00 p.m. \nPresenter: K. Kelly Mannard\, Executive Vice President\, Northern Trust Corporation \n“The Northern Trust Company\,” he said\, “will not go under in three days\, three weeks\, nor three years. In fact\, it will be doing business long after we have all given up the ghost.” – Arthur Heurtley\, Corporate Secretary of the Northern Trust\, 1893 \nAs Northern Trust marks its 125th anniversary\, Arthur Heurtley’s heartfelt prediction has never rung truer. The small financial concern that Byron Smith launched in Room B of Chicago’s Rookery building on August 12\, 1889\, is not only “doing business long after” its founding\, but today is among the most far-reaching financial enterprises in the world. \nToday the company has more than 22 international locations and 17\,000 employees globally. They serve some of the world’s most sophisticated clients – from sovereign wealth funds and the wealthiest individuals and families\, to the most successful hedge funds and corporate brands. For more than a century\, Northern Trust has worked hard building their legacy of outstanding service\, expertise and integrity. \nWhy did Northern Trust recently evolve their image and how did it happen? And\, what were the challenges along the way? \nEVP K. Kelly Mannard\nJoin us as K. Kelly Mannard from Northern Trust\, tells us the “why” and the “how” of this evolution involving research\, strategy\, negotiation\, tactics\, and a bit of elbow grease. Hear about the challenge of paying homage to the organization’s venerable history and inclusive culture\, yet adapt to the current environment of marketing and communication competition. See some of the visual milestones and measured results which mark this thoughtful and brilliant work. \n  \nVSA Partners is our generous host for this event. As the agency partner who helped rebrand the Northern Trust\, their creative work is integral to this story. VSA team members will also be available for questions after the presentation. Their offices are located at 600 W. Chicago Ave.\, Suite 250\, Chicago\, 60654. \nVSA is a design-driven branding\, marketing & technology firm. VSA creates solutions to business problems through a full range of integrated capabilities—from branding and advertising to digital and data science—all unified by great design. \nEvent Schedule\n5:30-6:15 Check-in and networking\n6:15-7:00 Presentation\n7:00-7:30 Q & A\n7:30-8:00 Networking \nRegister
URL:https://chicago.iabc.com/event/northern-trust-keeping-a-brand-fresh-relevant-and-true/
LOCATION:VSA Partners\, 600 W. Chicago Ave.\, Suite 250\, Chicago\, IL\, 60654\, United States
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DTSTART;TZID=America/Chicago:20170323T173000
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LAST-MODIFIED:20170222T212923Z
UID:8586-1490290200-1490297400@chicago.iabc.com
SUMMARY:Luck o’ the IABC Networking Bash
DESCRIPTION: \nCelebrate an extended St. Patty’s Day with your favorite communications professionals at Doc B.’s in River North from 5:30-7:30 p.m. on Thursday\, March 23! Come for the happy hour special\, stay for the great networking with IABC Chicago friends. \nThe event is open to young professionals of all ages\, and you need not be an IABC member to participate. The small fee covers your first drink\, light appetizers and a night of low-pressure fun and networking with the finest group of communicators Chicago has to offer. \n$15 member\, $25 nonmember\, $5 student \nRegister
URL:https://chicago.iabc.com/event/luck-o-the-iabc-networking-bash/
LOCATION:Doc B’s\, 55 E. Grand Ave.\, Chicago\, IL\, United States
CATEGORIES:Networking,Young Professionals networking
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