IABC Chicago

The Chicago Chapter of the International Association of Business Communicators

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November 18, 2020

Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization

A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]

Article by chicago-webmaster / branding, series, Storytelling, virtual, webinar

October 28, 2020

Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization

A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]

Article by chicago-webmaster / branding, series, Storytelling, virtual, webinar

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IABC Event Calendar

Sep 21

Fall Calendar Now Available!

September 21 @ 11:30 am - 1:00 pm

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Recent Posts

  • ‘Yes, and…’ Your Team to a Collaborative Culture – Sept 21, 11:30am Maggiano’s Naperville
  • 2022 IABC/Chicago Member Survey: The Results Are In!
  • Join IABC/Chicago And Axios on August 9, 12:30pmCT: Smart Brevity: How to make leader messages sharp, clear and unmissable
  • Five Lessons Learned at the 2022 IABC World Conference
  • 2022 Fall Programming Calendar Out Now!

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