CHICAGO, Oct. 16, 2009 –The Chicago chapter of the International Association of Business Communications (IABC/Chicago) has recognized Lynne Snyder for earning the Accredited Business Communicator (ABC) designation from IABC.
“Earning the globally recognized ABC is a great step to advance one’s career,” said Julie Baron, IABC/Chicago president. “The peer-reviewed program challenges candidates to demonstrate their knowledge of strategic communication planning, implementation, measurement and ethics.”
Lynne Snyder, ABC is the manager of marketing communications for Baxter Healthcare Corporation’s medication delivery business unit. She has more than 10 years of experience in corporate communications, including work with Fortune 500 companies. Snyder received her bachelor’s degree in Marketing Communications from Columbia College in Chicago. She is a member of the International Association of Business Communicators, the Publicity Club of Chicago and Toastmasters International.
“I strongly recommend pursuing ABC accreditation to any of my colleagues,” said Snyder. “The ABC designation brought professional recognition at my new job, helped me to make new connections in the chapter and gain additional knowledge in several key areas of communication.”
Snyder joins a select group of accredited professional communicators – more than 800 worldwide and 18 in the Chicago area. IABC’s accreditation process consists of a rigorous evaluation that identifies and recognizes highly qualified, well-rounded communicators through a review of their portfolio of work, as well as written and oral examinations.
A study of accredited business communicators in seven countries found that IABC’s accreditation program is a gateway to learning and advancing the practice of strategic communication management. A majority of current and former supervisors who participated in the study said ABCs provided more credibility to their departments or organizations, while a majority of clients perceived ABCs as having an increased understanding of effective communication practices. Large majorities of the ABCs surveyed said that becoming accredited improved their resumes, increased their confidence, enhanced their credibility and gave them peer approval and recognition.
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 15,000 members in 70 countries with a multi-disciplinary approach to corporate communication, public relations, employee communication, marketing communication, media relations, community relations, public affairs, financial communications and government relations. IABC/Chicago (www.iabcchicago.com) is the oldest – and one of the largest – IABC chapters in the world, with nearly 450 members.