Post event interview available on YouTube now!
Customers drive sales and profitability. But how do employees interact with and engage customers? Is there an expectation on the part of a customer about how an employee will represent the brand? Absolutely.
This presentation by Chuck Thomas of branding agency, CTCreative, will equip you with what you need to ensure your employees engage customers in a positive, trust-based relationship that will generate new sales and create wildly enthusiastic advocates for your business or product.
Thomas will showcase a case study for Illinois Tool Works. He will provide insights to help you get your employees across the organization to “snap-to” the shared values and vision of the company, and engage customers simply and clearly in a seamless team effort. Thomas will cover:
Content will include:
- Customer fueled growth
- Gaining new customers with employee fueled growth
- Customer engagement at every point of employee contact
- How to determine where the company is breaking down and where the company is strong
- The 7 steps that must be taken to align the organization
- Tools to motivate employees and grow the business
Tuesday, May 18, 2010
11 a.m. – 1 p.m.
Maggiano’s Little Italy
516 N. Clark Street
About Chuck Thomas
Chuck Thomas is founder and president of CTCreative, a suburban-Chicago based strategic marketing firm focused on helping companies grow their revenues and increase profits. With a passion for creating new and loyal customers for its clients, Thomas and the CTCreative team provide clients in the manufacturing, transportation, healthcare and financial services industries with a values-based approach to building trust in the market quickly and efficiently.
Thomas successfully developed the company’s trademarked VALCORT® process, which is a marketing tool that helps companies identify and articulate their unique value and align organizations to engage customers at every point of contact. The VALCORT® process consists of seven integrated sequential practices – values, assets, lens of market, creative messaging, outreach, relationships and tracking.
Prior to founding CTCreative, Thomas worked as an independent creative and brand strategist for the Chicago advertising community, working with top agency clients including McDonalds, United Air Lines, State Farm, Frito-Lay, Toyota, 7-Up, AT&T, Kraft, Anheuser-Busch, Hasbro and General Mills. His work for non-profits is well known, having helped create KidsPeace, the National Center for Kids in Crisis.
Through advertising, public relations, licensed properties, direct mail, online technology, music and film, Thomas has generated more than 32 billion audience impressions, helping create hundreds of millions of dollars in sales, funding and contributions, and has driven millions of people to client websites. From his work with KidsPeace, Thomas received the national “KidsVoice Award” for his extensive public work giving voice to America’s children. He has also received many other awards including Telly Awards, Houston International Film Festival Silver Stars, The WebAward, a Chicago Advertising Association Addy, a Golden Trumpet from the Publicity Club of Chicago, and The U.S. International Film and Video Festival Award.
With an in-depth knowledge of strategic marketing, product planning and brand management, Thomas is a published author and speaker on creative branding topics. He is a board member of the American Association of Advertising Agencies and an active member of the American Marketing Association, National Association of Recording Arts and Sciences and the American Federation of Musicians. Thomas earned a business and music degree from Anderson University and studied jazz composition at the Eastman School of Music in Rochester, New York.