Whether you’re communicating with employees, targeted audiences or the general public, this one-day seminar in Washington, DC, will teach you how to:
- Develop the right research
- Build your communication plan
- Design strong tactics
- Key in on the best channels to optimize your message
- Measure your outcomes
“You’ll walk out with so many ideas and tactics you won’t know which to use first. A word of advice: use them all,” says Colleen Hawk, communications consultant, Arizona Public Service
For more information, registration fees and a detailed course outline, visit http://www.iabc.com/sec/.