PR today is about building communities with media, journalists, bloggers and other stakeholders, and sharing information with them. Gain a better understanding of the new mindset required, the new tools to use and the metrics for determining ROI by participating in this webinar series. All six learning opportunities will be made available to you, free of charge, through the sponsorship of IABC World Conference Platinum Sponsor Marketwire, with Hubspot, includes:
PR: That Was Then, This Is Now
presented by Todd Defren, Principal, SHIFT Communications
Wednesday 5 May
1pm ET/10 am PT
Designing a Social Media-optimized PR Program
presented by Shonali Burke, Communications Consultant
Thursday 2 June
1 pm ET/10 am PT
Creating Content and Conversations
Rebecca Lieb, Consultant, Speaker and Commentator
Thursday, July 28
1 pm ET/10 am PT
Working Your Plan: Going Beyond the Masses
presented by David Bradfield, Director, Marketing Strategy and Analysis, SapientNitro
Friday 30 September
Assigning Value to Your PR Program
presented by Angela Sinickas, President, Sinickas Communications, Inc.
Thursday 27 October
Building a Business Case for PR to Take Back Social Media
presented by Paolina Milana, EVP, Global Marketing, Marketwire & guest contributors
Monday 1 December
1 pm ET/10 am PT
Visit this page to learn more about each webinar and register for one or all.