For most employees and consumers the ‘language of games” – game dynamics, interfaces and interactions – has been with them since childhood. Adding the instant community supplied by social networks provides a potent and relevant arena to leverage. This presentation will share the big picture view of gaming’s impact on our culture and explore integrated digital Gamification campaign case studies from top companies.
What does this mean for your business? Forbes says that just as nearly every brand and marketer now employs social media, so too will they use gamification – game mechanics to motivate people, engage audiences and solve problems. The emerging trend of gamification helps marketers deliver meaningful experiences to customers – in Organizational Performance, Education, Self-Improvement, Social Change, and Brand Relationships.
As these constituencies seek more reward and more engagement from experiences, internal and brand communications need to be engaging in order to keep people focused for a longer period of time.
Jim has been featured in BusinessWeek, Forbes, The New York Ti
mes and CBS News regarding digital brand experiences and is a columnist for TheCMOSite.com. He has a BA in Semiotics from Brown University.
11 a.m.-1 p.m.
Maggiano’s Banquet Room
516 N. Clark Chicago, IL 60654