Whether you’re just starting out in the communication profession or are an experienced communicator, you’ll gain something from this unique event.
Join IABC/Chicago on Thursday, April 3, 5:30 p.m. at the PepsiCo Sustainability Center for “Developing Careers in Communication: Your Road Map to Success” – a career journey panel discussion of four professional communicators representing corporate, nonprofit and consulting organizations.
Here’s how you can benefit from attending:
- Students and recent entrants into the profession will learn about finding and taking advantage of opportunities, roles, and development.
- Mid-career professionals will hear how the panelist took their careers to the next level, learned to balance their work and personal lives, and achieved their long-term career goals.
- Senior communicators have the chance to share their experiences and give a hand to those just starting out.
The PepsiCo Sustainability Center is a leading-edge conference and innovation center located at 555 W. Monroe St., Chicago, IL 60606. (map)
Register Now!!
All attendees will be entered to win one complimentary registration to ALI’s Corporate Brand Management, Communications and Social Media Conference in Chicago from May 5 – 7.
Our Moderator:
Amy Walsh Amy is director of IT communications for PepsiCo and has been with the company for seven years. She began her career as a journalist and has worked in corporate communications for several Chicago-based organizations, including the Baker & McKenzie law firm, Aon insurance brokerage, and the Arthur Andersen accounting firm. She enjoys outdoor music festivals, movies, contemporary art and character-driven novels.
Our Panelists:
- Mike Aabram, Director, Corporate Relations at Allstate
- Lisa Hoffmann, Communications Director at Unite Here Health
- Brad Trask, Special Consultant at Gagen MacDonald
Mike Aabram is director of technology and operations communications for Allstate Insurance Company. He joined Allstate in 2013 after seven years with Edelman’s corporate communications practice as a senior vice president. He started his career on the agency side and since has worked for companies including Andersen Consulting and Ketchum. He enjoys entertaining friends and filling the weekend with family fun with his wife and six children.
Lisa Ann Hoffmann serves as the Director of Communications at Unite Here Health —a national non-profit organization in the healthcare industry. As an award-winning public relations leader with more than 10 years of successful domestic and international communications experience, Mrs. Hoffmann has elevated the public profile of two additional non-profits. Whether it is an international professional society serving telecom executives, innovators and engineers from around the world, or a local charitable organization focused on individuals with autism, Mrs. Hoffmann is well respected and admired by key leadership and stakeholders for her proven success in reputation management. Honored for positively impacting society through strategic public relations, Mrs. Hoffmann serves as an industry expert in community relations, crisis communications, strategic planning and more.
She consistently exceeds expectations by remaining innovative and resourceful, ultimately delivering maximum results with minimal resources. Her enriching experience, combined with a Master’s Degree in Communications from the first graduate school in the nation accredited in public relations, enables her to effectively coach her staff in learning how to truly understand their target audiences. It is with this understanding and the ability to inspire, that she leads in the design and implementation of powerful and moving campaigns.
Brad Trask believes everything communicates. He is a proven corporate communications executive with unparalleled global experience and significant strengths in aligning systems and unleashing high-performing teams to drive business strategy and produce results for some of the world’s leading brands.
For Gagen MacDonald, Brad provides valued and direct counsel to clients and senior management teams to effectively engage internal stakeholders in business strategy and during times of change. With his mix of both agency and corporate experience, he helps clients communicate across matrixed organizations; build and empower teams with vision and energy; manage mediums and messaging; drive strategic stakeholder engagement and develop creative and interactive programs that connect with audiences.
For more than 18-years, Brad worked for McDonald’s Corporation. The majority of his time was spent in the company’s dynamic international division creating the (corporate) International Communications function supporting McDonald’s global expansion – introducing the McDonald’s brand to consumers and influencers in more than 50 international markets, including China, India, Israel, Chile and South Africa.
Agenda:
Admission:
$45 Non-members (pre-registered)
$15 Students (pre-registered)
At the door: $50
Register Now.
About the PepsiCo Sustainability Center
The PepsiCo Chicago Sustainability Center was one of a select group of 21 buildings around the world in April 2009 to achieve LEED Commercial Interior Platinum certification from the U.S. Green Building Council (USGBC). Its unique design features include seating made from 100 percent postconsumer recycled beverage bottles and flooring, carpeting and other materials that incorporate oat hulls from the Quaker Cedar Rapids plant.
The PepsiCo Plaza in Chicago received the LEED-EB Gold certification from the U.S. Green Building Council. The achievement was the result of considerable effort by numerous contributors, notably the Plaza Facilities team, the CBRE building management team and Haskell LEED consultants.