Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions.
Attendees will take away information about:
- How to harness the organic equity of influencers.
- Key trends in social media and how you can ensure you’re effectively applying them to your social media strategy.
| Tuesday, Nov. 2: | |
| 12:00 – 12:20 p.m. | Arrival, registration, networking |
| 12:20 – 12:50 p.m. | Welcome and lunch |
| 12:50 – 1:10 p.m. | Golin presentation about the need for more relevant, authentic and breakthrough influencer marketing; social media tools used by the Millennial workforce; and social listening and analytics. |
| 1:10 – 1:40 p.m. | Tours of the “Bridge” |
| 1:40 – 2:00 p.m. | Group discussion |
This event is open to professionals of all levels and you need not be an IABC member to attend.
Tuesday, Nov. 2
Noon – 2:00 p.m.
Golin
875 N. Michigan Ave, 26th floor
26th Floor
Chicago, IL 60611
Event pricing:
Members: $35
Nonmembers: $50
Students: $15
Members at the door: $40