Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions.
Attendees will take away information about:
- How to harness the organic equity of influencers.
- Key trends in social media and how you can ensure you’re effectively applying them to your social media strategy.
|Tuesday, Nov. 2:|
|12:00 – 12:20 p.m.||Arrival, registration, networking|
|12:20 – 12:50 p.m.||Welcome and lunch|
|12:50 – 1:10 p.m.||Golin presentation about the need for more relevant, authentic and breakthrough influencer marketing; social media tools used by the Millennial workforce; and social listening and analytics.|
|1:10 – 1:40 p.m.||Tours of the “Bridge”|
|1:40 – 2:00 p.m.||Group discussion|
This event is open to professionals of all levels and you need not be an IABC member to attend.
Tuesday, Nov. 2
Noon – 2:00 p.m.
875 N. Michigan Ave, 26th floor
Chicago, IL 60611
Members at the door: $40