Quick! Tell us a compelling story — a soup-to-nuts story — that includes the main character, plot, conflict and conclusion. Easy right? Now do it in under five minutes.
That’s what Rápido is all about. Rápido, the Spanish word for “rapid,” is our annual high-octane event that challenges presenters to share an innovative campaign in under five minutes, using no more than 20 slides.
This year, we’ve invited a wide range of professionals to talk with us about a winning campaign, its strategy, results and lessons learned.
Below is the list of presenters, their companies and their topics.
Jolean Olson, Vice President, Scenic Road
G&S Communications and Scenic Road
Legacy. Farmers can rely on very few products for controlling weeds over time. We showcase one product’s longevity and brand loyalty through a content campaign.
Jane Hoffman, Consultant
Countdown to Day One: Creating DowDuPont.
Gabrielle Loring, Senior Consultant
Helping Littelfuse Associates Navigate Complex Medical Benefits.
Sara Mee, Senior Director, Corporate Communications
TransUnion’s Data Incident Response Communications.
Dana Mellecker, Global Vice President, Marketing and Communications
How to get your picture in the Wall Street Journal.
Melisa O’Keefe, Vice President
Gravel XP presents an inside look at the brand launch of Smith & Forge Hard Cider, a new alcoholic beverage with a ‘gritty but great’ brand identity.
Prash Sabharwal, Senior Digital Manager
MacDonald’s Bling Mac. In February 2018, McDonald’s tapped into a cultural trend to create an object of desire that had everyone tweeting their love for the Big Mac.
This is a great opportunity for attendees to learn what goes into planning and executing winning campaigns that propel company brand awareness thought innovative tactics that get noticed. Attendees will have the opportunity to ask questions after the presentations.
Hosted by Gagen MacDonald
35 East Wacker Drive
April 26, 2018
|6:00-6:30 p.m.||Registration and networking|
About Our Event Host
Gagen MacDonald is a strategy execution consulting firm specializing in internal communication, employee engagement, culture change and leadership development. The firm works inside companies to move corporate and operating strategies off the shelf and into the workplace, turning them into reality.