Most people think of LinkedIn as an extension of their resume. While this was true 5+ years ago, this social media platform is very different today. Are you looking to build your personal brand or help your company grow? If so, you need to know the seven key ingredients to master LinkedIn. Steve Goldhaber from 26 Characters shares how to take your LinkedIn marketing to the next level. You’ll learn overall strategies and tactical tips to ensure you have more success.
Steve is one of a rare breed of creative marketers who is equally passionate about – marketing and technology. In his work in a variety of settings – from small startups to complex global organizations – Steve has demonstrated an ability to break new ground, disrupt the status quo and drive results. Steve’s broad view of marketing in a digital world has been refined over two decades. Most recently, he was in charge of global digital marketing and content at Aon and JLL. In 2017, Steve founded 26 Characters to help B2B companies use content marketing to solve business problems. Steve earned a BA in Communication from Purdue University.